Everyday is a day to show our love to our dads. But Father’s Day must have that added appreciation. This day is not only a way for sons and daughters to show their love for their dads, but also a chance for brands to show their human side via father’s day promotion ideas.
Here is how some brands highlighted their appreciation for dads on this special day, in a way people will never forget.
Father’s Day Marketing Campaign Ideas:
GILLETTE – GO ASK DAD
One thing that is definitely lacking in our society is real communication. Especially communication with dads and kids. Moms are naturally gifted and have already built a connection with their kids since birth, but for dads, it’s a challenge that they must overcome. Watch this film by shaving brand Gillette, made specifically for this purpose for dads. It also emphasizes how technology has replaced human touch and that we need to bring it back. This also doubles as an amazing marketing idea for Father’s Day.
DUREX – HAPPY FATHER’S DAY!
This brand just knows how to make you laugh. Their father’s day advertising idea is typical of their brand personality – bold and straightforward. Surely when you think of Father’s Day in any year this ad will always come to mind!
BUDWEISER – FATHERS WHO STEPPED UP
What could be the greatest gift a step dad could ever receive? Budweiser not only helped them with the fees and the documentation of the procedure, but also donated $1 for every shared story to The Stepfamily Foundation.
DOLLAR SHAVE CLUB – DAD BOD
Women have started talking about body shaming issues upfrontly, but we forget that men are increasingly becoming victims too. In recent years there has been a spike in men being targeted and shamed for their bodies too. The film starts quite weirdly and then, drags you into the video with the amazing foot tapping music and cool dance moves of these fathers. The brand celebrates the different bodies of fathers and adds some fun to the story too.
HEALTHOK – TOUGH LOVE
This is a little story all fathers or kids will be able to relate to. Dads are not very good at expressing their love, or expressing lovey-dovey emotions with their kids. Especially the ones from generation X. The best we can do is understand them is what this brand says.
ALLEN SOLLY
Premium lifestyle brand Allen Solly makes Father’s Day fun with a contest to style your dad. It’s a classic father-son bonding idea. Driving traffic to their website, encourages the gifting idea for their dads too. The contest got quite a good response with 15K interactions, close to 160 comments and over 100 shares.
AMAZON INDIA
Amazon nails special days really well. Their Father’s Day campaign revolves around not simply gifting by placing a random order. It talks about #DeliverTheLove with something more thoughtful for Dad.
Bade dil se kiya hai, button daba ke bada nahin kiya! Toh iss baar sirf button daba ke gift mat bhejo- this Father’s Day.
BAGRRY’S
The healthy oats brand used a really smart carousel post to show things that Dads say. Choosing a creative route with the typical ‘my-days were best’ concept, it showcases a family that eats well and stays healthy. It brings out how oats are a favoured health choice among different TG’s.
CARHARTT
A U.S.-based apparel company known for its outdoor wear, Carhartt wanted to elucidate the meaning of fatherhood. While being sentimental, this 8-min long video featuring Jason Momoa links its brand values to that of fatherhood. Through the narrative, Jason Momoa shares his own journey of being a father while wearing Carhartt work clothes, vests, hunting clothing and more. The campaign is all so real and ties back well with the TG – Dads.
DOVE MEN+CARE
Dove as a brand stands for care and nurturing. And they’ve embodied all of this in each of their Father’s Day ad campaigns. And branded with the Men+ Care range, makes it even more apt for the day. After all, Dad’s also need moisturisers and the Dove care. The treatment on their 2014 branding spot and 2017 branding spot are different. Here’s their 2014 campaign for Father’s Day, that focuses on how we rely so much on Dad’s care almost every day.
While their 2017 campaign talks about how Dad Roles in our lives are modified today – and can be anyone teachers, coaches and more.
And in 2019, they went one step forward with the #PaternityLeavePledge where they ask Fathers to pledge on spending more time with the family. Check it out – http://dovemencare.com/pledge Here’s the Twitter post that talks about it all. https://twitter.com/DoveMenCare/status/1140310542931779585
GILLETTE
While we are talking about grooming companies, Gillette, one of the world’s most iconic grooming brands, couldn’t be far. Their 2019 campaign on modern day dad’s cast with a real family, has garnered 1.6M views on Facebook and 4K comments! The campaign opens up conversations around gender inclusivity and featuring a real-life story instead of a cast, makes this a winning campaign! Watching it will pull on some heart strings.
HP: LITTLE MOMENTS
Every Dad struggles with their kids and this ad from HP talks about just that. The ad beautifully shows how dads in their busy schedule try to do a lot for their kids, but often those efforts are overlooked. Watch it till the end for a sweet surprise.
MCDONALD’S, THE PHILIPPINES
McDonald’s knows how to make kids happy! And with McCafé parents have something to look forward to. Their Father’s Day campaign revolves around every dad’s experience with patiently waiting for their kids. It paints a real picture of dad’s almost everywhere around the world, though this was created for the Philippines market.
NETFLIX INDIA
Netflix the OTT content giant can literally create multiple content pieces for any given special day. And Father’s Day is no exception. Taking a chapter out of the popular Sacred Games series, Ganesh Gaitonde’s famous dialogue about father’s fit so well.
OLA
You’ve definitely seen this OLA ad before, shared over WhatsApp and several other social media networks. The branding spot showcases the dad experience from the perspective of two different men. All the while talking about the professionalism, safety, responsibility and travelling with Ola. Beautiful narration and emotional while keeping it real.
STAR WARS
Fathers’ pass on their most loved experiences to their kids. And Star Wars fan dads ensure their kids too, live and love the Sci-Fi Fantasy as much! The ad weaves Darth Vader’s iconic dialogue – “I am your Father” amazingly well through the ad. And it’s no surprise that fans of Star Wars share their own experiences watching the series with their Dad’s in the comments.
TOYOTA
Talk about going viral with special day ad campaigns and you can’t miss this Toyota Father’s Day ad. Toyota’s Father’s Day video not just captured hearts, but also over 7 million views. It’s all about living the Dad life from a dad’s perspective, watching his daughter grow. And the daughter’s perspective watching her father become important to her over the years.
TITAN
Some dads are dads to special kids – their pet kids. And Titan has rightly captured the pet-fathers’ emotion with their Father’s Day Campaigns. Here’s celebrating pet-fathers.
In fact, in 2016, they even ran an engaging contest around Father’s Day encouraging pet-dads to share their stories to win vouchers. The campaign #IAmAPawPa
VODAFONE
Vodafone came out with a much-needed Father’s Day message for all the social media savvy kids – Show some love offline. We’re so busy with our schedules, likes comments and what not, that we miss the real moments while we’re busy typing #DaddysGirl.
Even though you are a brand thinking about a good father’s day promotion idea, it is important to focus on the topic rather than on your product. Do it to pass on a social message. Do it for a cause. Do it for dads. This is when your fans will love and appreciate your brand more!
Loved these campaign thoughts? Excited to work on a campaign for the next special holiday? Drop us an email on aniketh@mindstorm.in.
