When brands showered their love for mothers around the world.
Mothers day gives brands an opportunity to rekindle the bond we share with the most special ladies in our lives. No matter how old one gets, they continue to remain the apple of the eyes of their mom’s & these brands managed to showcase just that with their endearing and heartwarming campaigns. Have a look!
1. MG Motor India: MOM – The Original AI
Automotive giant MG Motor India brought a tech-forward twist to Mother’s Day by crowning Mom as “The Original AI.” Long before smart algorithms, voice assistance, and artificial intelligence existed, mothers were already solving our daily problems, predicting our needs, and knowing what’s best for us. MG Motor cleverly bridges its brand identity—known for tech-loaded, smart mobility—with the intuitive, unmatched intelligence of mothers as our ultimate guiding stars.
2. Hyundai and Timezone
Timezone’s ‘Let Your Mom Beat You at Timezone’ takes a playful spin on Mother’s Day by opening like a dramatic mockumentary where a kid talks about his mom “beating” him—only to reveal she’s actually trouncing him at arcade games and bowling. The message is clear: the ultimate gift isn’t a material present, but spent quality time where she gets to let loose and win.
Similarly, Hyundai India flips the script on caregiving. Just as our mothers once held our hands to guide our very first steps, Hyundai highlights that it’s now our turn to step up, support her, and help her explore new horizons with confidence.
3. Canara HSBC Life Insurance
Canara HSBC Life Insurance’s Mother’s Day campaign, “She Chose You Every Day,” highlights a poignant truth: before becoming a mother, she was an individual with her own independent ambitions. Rather than abandoning her dreams, she simply paused them to build a secure life for her family. By linking maternal devotion to financial planning, the campaign encourages children and families to empower mothers both emotionally and financially, helping them restart their personal journeys and fulfill their long-held aspirations.
4. Bournvita
Bournvita delivered a masterclass in topical relevance with its #OGInfluencer Mother’s Day campaign. Long before social media feeds were filled with lifestyle tips and digital creators, mothers were already shaping values, habits, and confidence. By reframing the modern buzzword “influencer,” Bournvita seamlessly reconnected its core legacy—building physical and mental strength—with the ultimate life coach in every home. It stands out as a brilliant blend of contemporary digital lingo and timeless emotional narrative.
5. Sunfeast
They say God can’t be everywhere, that’s why he created mothers. Sunfeast tried to encapsulate that through it’s campaign in 2019. It delivered a unique & thought provoking messaging that many take for granted or simply forget to realise. It showcased this through the perspective of a young man as he took us on a narrative about his mother-like figure from the past, an old lady who ran a tea shop during his college days. We all have had such a mom-like figure guiding us wherever we go.
6. Pokonut
Everyone prepares for the baby, but who prepares to care for the mother? Pokonut’s #TheMissingU campaign brings postpartum self-care to the center stage this Mother’s Day.
7. SBI Life Insurance
Before we even speak, she already knows. SBI Life honors the unspoken instinct of mothers who shield us through every silent storm.
8. VASU Healthcare
VASU Healthcare brought an empowering, health-first narrative to Mother’s Day with their Naari Anthem, created for Vasu Swarna Naari Drops. Rather than focusing solely on a mother’s sacrifices, the campaign shifts the lens toward her personal vitality, inner strength, and well-being. Built around the core pillars of Swasthya (Health), Shakti (Strength), and Saundarya (Beauty), the anthem celebrates modern mothers balancing dreams, family, and self-care. It serves as a powerful reminder that taking care of the creator of life begins with prioritizing her holistic health.
9. Titan
Her day starts before the first alarm and ends long after everyone else falls asleep—that’s Mom’s Standard Time. Through a touching social experiment, Titan Smart highlights how mothers tirelessly manage everyone else’s schedules while forgetting to track their own health. By linking smartwatch wellness features with maternal care, the campaign serves as a powerful reminder to help mom finally prioritize herself.
10. Zomato
Zomato’s #OrderForMom during last year Mother’s day was quite heartwarming yet questioned us in a subtle way – “Do we know what our mom’s favourite food is?” It is so easy to recall ours though! The ad film showed 2 kids ordering their mom’s favourite food from her favourite restaurant, surprising her by ordering through Zomato. A brilliant idea, made even better by the seamless brand integration, kudos Zomato!
11. Parachute Advanced
A core memory unlocked—Parachute masterfully leverages culturally shared childhood experiences to reinforce its legacy of hair nourishment.
12. Ajio
This year’s AJIO campaign is set inside what seems to be a chappal-throwing academy, a refuge for mothers who have spent years receiving thoughtless gifts from their children. Actor Shefali Shah anchors it, and the whole thing plays in deadpan, with zero interest in making you cry. The cultural shorthand the film borrows is the mother and her chappal as a kind of domestic language.
13. kotak Life
Kotak Life’s Mother’s Day film honors the ultimate safety net: a mother’s fierce, unconditional devotion. Admitting no gesture can ever repay her sacrifices, it delivers a powerful tribute to the silent pillar who secures our whole world.
14. Duroflex
Late-night work calls after 9 PM? That’s a big NO! Duroflex and Woodledoodle remind us to guard Mom’s downtime so she gets the peaceful sleep she deserves.
15. Borosil
AI might solve your math problem, but only Mom knows why you’re upset without asking. Borosil’s campaign reminds us that true understanding can’t be coded.
16. Google
17. R for Rabbit
Baby products brand R for Rabbit took a realistic, empowering approach to Mother’s Day by celebrating the strength of “Tough Moms.” Partnering with creator @thatquirkymamma, the campaign breaks away from the conventional narrative that mothers must always be soft, indulgent, or soft-spoken. By highlighting that setting boundaries and showing tough love is often the highest form of maternal care, R for Rabbit validates mothers who stand firm while raising resilient children.
18. Colgate
19. Poco India
Smartphone brand POCO took a high-energy, tech-driven approach to Mother’s Day with its “Celebrating Maa to the Maaaaaaaaaximum” campaign for the POCO X8 Pro Series. Reframing mothers as the ultimate “high-performance multitaskers,” the campaign draws a parallel between a mom seamlessly juggling endless calls, tasks, and daily demands, and a smartphone built for heavy-duty speed and performance. It’s a upbeat, modern tribute to the non-stop hustle of mothers that smartly highlights product capability without losing the fun quotient.
20. Libas
Grounded in the reality of busy modern routines, the film highlights how mothers are always looking out for us through small, everyday check-ins—from classic “Khana khaya?” calls to endless WhatsApp messages. Libas reminds us that Mother’s Day shouldn’t just be treated as another ordinary weekend, encouraging children to pause their fast-paced schedules and genuinely acknowledge the quiet devotion behind her constant care.
21. South Indian Bank
South Indian Bank put a hilarious spin on Mother’s Day with “Mother – Our First Safe Deposit Locker.” Let’s be honest: whenever we broke a window, failed a surprise test, or accidentally ruined something at home, Mom was the original vault where we hid the evidence before Dad found out. By comparing high-security bank lockers to a mother’s uncanny ability to keep our secret chaos locked away, the bank delivered a laugh-out-loud relatable campaign.
22. Bakingo
Her wishes for us never end, so why should our celebrations for her? Bakingo reminds us to make every mom-wish count with something sweet.
23. ITC Right Shift
When Mom says ‘I’m fine,’ she usually isn’t. Tisca reminds us to look beyond the words and upgrade the small everyday moments she silently powers.
24.AG Easy
A powerful shift from sentiment to action—Ageasy smartly aligns senior healthcare and preventive monitoring with genuine filial duty.
25. HOMEFOIL
A great example of values-led emotional branding—HOMEFOIL turns simple food packaging into a warm symbol of maternal care and shared values.
26. Nat Habit
Natural wellness brand Nat Habit tackled a deeply emotional, rarely discussed topic this Mother’s Day with their social experiment film, “#MaaKiGalti.” By asking mothers, “What do you think is your biggest mistake as a mother?”, the campaign exposes the unspoken guilt and unfair blame women carry for years. The emotional narrative shifts when their children answer, reframing those perceived “mistakes” as moments of sacrifice and unconditional love. Nat Habit seamlessly aligns its philosophy of pure, mindful care with freeing mothers from the burden of self-blame.
27. McDonald’s India N&E
rom childhood Happy Meals to sharing free fries today—McDonald’s reminds us that some of our best memories with Mom were made over burgers and fries.
28. Shoppers Stop
Retail giant Shoppers Stop reframed Mother’s Day around the endless, multi-faceted roles mothers play with their “#TakeABreakMom” campaign. Highlighting a mother’s “never-ending resume”—where she acts as a babysitter, teacher, stylist, therapist, and comedian—the brand urges children to acknowledge her non-stop efforts. To help her truly pause and unwind, Shoppers Stop seamlessly ties the narrative to their complimentary Personal Shopper service, offering moms a VIP, hassle-free retail pampering session.
Hope you had a great time browsing last year’s Mother’s Day campaigns by different brands. To learn and read more such blogs and articles visit this link!
