Influencer Marketing Case Study
Bioderma India, Influencer Marketing Campaign
To raise skin care awareness, Bioderma India ran an Influencer Campaign talking about its Micellar water, Sensibio H2O
Scenario
Bioderma India wanted to position itself as a skin friendly micellar water and therefore came up with an Influencer marketing campaign - #RoundTheClockWithSensibioH2O
Challenge
To educate and inform the use and application of Sensibio H2O.
Idea
To educate and inform the use and application of Sensibio H2O.
Idea: We proposed a #RoundTheClockWithSensibioH2O Influencer Marketing campaign that would educate the audience about Bioderma’s micellar water - Sensibio H2O.
50+ Influencers took up the #RoundTheClockWithSensibioH2O mantra and spoke about the way they used Sensibio H2O in their lives on a daily basis! Their posts were repurposed as content on Bioderma India’s Instagram handle.
The campaign brought in higher profile visits and reached a greater audience!