10 years ago, if you asked someone to name an influencer, it would be hard to think of a name. But with the growing popularity of social media in the last few years, influencers and influencer marketing have come in the limelight. Influencer marketing has become a major part of digital marketing strategies. Brands put in huge loads of money to increase brand awareness and to keep up with the daily trends. Influencers have a massive loyal following that has the power to change the audience’s perception towards a brand.
The nationwide lockdown has made many businesses suffer the losses. But, did you know who emerged victorious even in this situation? E-commerce businesses! The fear of coronavirus and the strict guidelines of social distancing made the public resort to online shopping from basic groceries to expensive accessories.
As we enter the Unlock 4.0 phase in September, India also becomes the second-worst country to get affected by Coronavirus. The new set of guidelines has definitely brought good news for business owners with ease in relaxations, but it’s not all hunky-dory.
Influencer Marketing is a variety of social media marketing that involves endorsements and product placement by influencers who have social influence in their respective field of interest. Collaborating with influencers helps brands reach a wider network of an audience by creating an online/social buzz.
Recently, brands have started recognizing the importance of influencer marketing and using it for their advantages. With the help of Influencer Marketing, brands are able to build trust quickly, improve brand awareness, develop a content strategy, reach a bigger part of their target audience and so on.
The Paradigm of Digital Marketing in India
Celebrities, Influencers, Bloggers & Advocates are the pillars of Word of Mouth & Digital Marketing. Have you been digitally influenced by someone to make a decision? The person who likely made you do so, fall in these categories. Let’s define what each category means in order to understand how to leverage them digitally.