Video can be a real game-changer in the social media marketing strategy for your business. Video marketing is a powerful tool that drives sales, brand awareness and helps build your business.
The moment you think of video marketing for your business, does EXPENSIVE strike your mind? Instead of budget, how about you think FAST REACH? That is the power of video marketing. The evidence is right there on your phones. Scroll through any social media platform or chat app. We’re sure you’ve seen one video in the first few scrolls itself and a few GIFs too. Entertainment – That is one of the key reasons why video marketing is so powerful today. Does any type of video work for your business? NO. You need to first understand how video marketing can help your business.
According to Wyzowl research, 88% of people reported they were convinced to buy a product or service by watching a brand’s video. You also need to understand if the video content adds value to your customers and target audience. Educative value, informational value, shopping value or pure entertainment value. Did you know explainer videos are great for marketing? The Wyzowl report also shares that 96% of people have watched an explainer video to learn more about a product or service.
Why video marketing is so powerful?
Statistics show how consumers interact with video marketing and its effectiveness. So effective that, 92% marketers value video as an ‘important part’ of their marketing strategy. We’re listing out why is video marketing so effective and how video marketing can help your business.
Tell your customer a story
A picture is worth a thousand words. So, a video is worth…? Millions, maybe more? Videos are a fantastic tool to explain your product, service, or business in under just a few minutes. 93% of marketers say they’ve landed a new customer thanks to a video on social media. Videos give your target audience a sneak peek into your business and connect with the brand almost instantly. Videos allow you to go beyond advertising and show behind-the-scenes glimpses of your business as a way to build trust.
A story is more believable, generates more trust over a standard post card ad on social media. Drive conversations with your customers using your business story. Let them live the brand through an immersive video experience and engage your audience through thought-provoking videos.
Customers love videos
More than 1.25 billion people visit Facebook watch every month and more than 500 million people watch videos every day on the platform. The pandemic has given rise to individuals watching and creating video online. TikTok’s videos and Instagram Reels offer complete entertainment to consumers, that they’re now shared over WhatsApp and commonly feature on status messages. Videos sharing product reviews and demos capture customer attention and encourage purchase. Customers are increasingly turning to videos to learn on social media. That’s food creators, artists channels on YouTube are popular and thriving today.
Videos have the power to go viral
Natural disaster video or a cute dog dancing – it’s probably a video that is going viral. The most trending content is probably a video. Videos concisely explain or showcase business USP’s which makes it easy for consumers to share across within their networks. Sharing on their stories, profiles or status messages – video is a content tool that can reach out to a larger network. With 108.2 million views within 24 hours, South Korean boy band BTS set a new record. Yes, you guessed it. Their music video “Butter” was the fastest viral music video in May 2021.
Now imagine if your brand had collaborated with the band in some way for this video – the brand awareness would be off the charts! That’s why video marketing is so powerful.
Videos can generate leads, purchases and help drive sales
Videos marketing is a good salesperson – No, we’re not saying replace your sales team with video. Video marketing does, however, have the power to play a vital role in growing your company. Video serves as a tool in marketing your company through generating leads, driving sales and creating videos that go viral. It is a great sales tool that save your sales team time, effort and resources. The right video content creates brand trust, brand awareness and breaks the ice with the target audience. With the customer setup and ready for purchase, video makes it easy for the sales person to close a sale. Eight out of ten people have purchased a piece of software or app after watching a brand’s video. Google research shows that 55% of consumers use online videos for shopping research. Building a good video marketing strategy is how video marketing can help your business. Here are 5 killer video marketing strategies you need to know.
Google, Bing, Opera love Videos
A well-designed video is an excellent SEO tool. A good video can help your business rank among the search engines. Right from the keywords used on your video titles, tags and descriptions on your website to video thumbnails. All these factors are vital and define whether your video content is searchable on YouTube or search engines. HubSpot shares interesting data on video marketing for SEO. 30% of top landing pages use video content with relevant embedded video content increasing conversions by 86%. Most common videos on the landing page? Testimonials and reviews. These are what drive engagement for your website and business. Since, customers engage better with video product reviews, search engines too rank websites with videos higher. 60% of consumers think that user-generated content (UGC) is the most authentic form of content a brand can use.
Video Marketing Strategy to Power Your Business
Any business can benefit from the power of video marketing. We look forward to seeing videos as part your social media marketing strategy. The success of videos or the ROI of video marketing is heavily dependent on the strategy you choose for the business. Mindstorm, a video marketing agency in Mumbai helps brands and businesses create videos that go beyond social media too. Videos while distributed predominantly on social media, are a great sales tool. Our experts help create videos that can be showcased at offline exhibitions, events and more. The team carefully works around business objectives to create a video marketing strategy for social media. From stunning YouTube videos to quick, short reels that generate engagement for your business, the Mindstorm team is agile and eager to deliver. We’d love to help, give us a shout at aniketh@mindtorm.in
