Case Study
Vijay Sales - #MyVSWishList Contest
How Vijay Sales Generated Engagement on Social Media through Contest Campaign
Impressions Created
0
k+
Engagements
0
+
Participants
0
+
Scenario
Vijay Sales wanted to create engagement on their social media page through offering exciting gifts to 5 Lucky winners.
Challenge
Creating a Contest idea that gave insight into a consumers buying preferences & patterns
Idea
The Rules were simple- Users were supposed to guess the product that helped set-up the particular room, along with commenting their preferred brand of the aforementioned product. Each day a new room was released for the users to Set-up. This not only maintained a high engagement on the page. But also helped get insights on the product preferences & brand preferences of users.