In the era of Digital Marketing, you can not rely only on Traditional media platforms to market your products. When more than 60% of the world population is online why not take your business online? Online Marketing is more cost effective, involves fast feedback, helps tracking consumer behaviour and improves brand awareness. To market your products, running campaigns can really help your business.
Below is a list of top 100 such campaigns for you to draw inspiration from. And understand how brands engage and build brand awareness through online campaigns.
Check out this list of top 100 Online Campaigns of 2020:
1) McDonald’s- Wherever You Live
The motive of the campaign is to remind customers about McDelivery services amid Covid restrictions. They say “Your home is now a McDonald’s”.
2) Airbnb- #StayHome
As Airbnb hosts had to stop hosting services, Airbnb gathered and connected all its hosts online. Where they share experiences, learn new stuff, explore different cultures, and socialize globally.
3) Nike- #PlayInside
It’s a stay home support campaign by Nike. And simultaneously encouraging people to involve in activities indoor and share their activities with the world through hashtags #playinside #playfortheworld.
4) The Automobile Association, UK- Love that feeling?
As soon as the first announcement of lifting up the lockdown restrictions came out, The AA launched Love that feeling? campaign. Tukker, a new mascot launch who completely empathizes with the freedom of drivers and the joyous rides that everyone missed. Also, this campaign led to a 74% positive engagement compared to previous campaigns.
5) Budweiser UK– #TogetherAtADistance
Buds support Buds. RT to say #Whassup to your Buds. #TogetherAtADistance pic.twitter.com/IT7mxPoBdx
— Budweiser UK (@BudweiserUK) April 23, 2020
The brand reintroduced its 90’s “Whassup” catchphrase in a Quarantine version ad. And landed a helping hand to pubs shut due to the pandemic and supporting #stayhome through their hashtags; #Togetheratadistance #SavePubLife.
6) Expedia- Let’s take a trip
The campaign is a ray of optimism for travel lovers, as they may plan their trips when things get back to normal. The ad creatively shows a couple, recreating holiday adventures at home. The end-line of the ad reads; “Imagine the places we’ll go. Together.”
7) Just Eat, UK- #DidSomebodySay
Featuring Rapper Snoop Dogg, the new camping by Just Eat promotes food delivery in a very melodious tone. Some lines from the ad read; “Tacos to the chateau, please Did Somebody Say Just Eat..”
8) Goibibo, India- #BreakBhiEssentialHai
To break the monotonicity of life during the ongoing pandemic, Goibibo has come up with the #BreakBhiEssentialHai campaign. They say; “Wondering what kind of break? Log on to www.breakbhiessentialhai.com for a fun quiz that’ll give you just the personalized recommendations you need!”
9) Dove- Courage Is Beautiful
Building brand awareness by featuring frontline workers during the pandemic.
10) Honda- #StayHome
An amazingly fun representation to support #StayHome. And building up a connection with the audience saying, “Until We Drive Again.”
11) Quaker Oats- Stay Home. Go Forridge.
The idea is making breakfast interesting with Quaker Oats, while we stay home.
12) Heinz- Ketchup Puzzle Contest
As the word ‘puzzle’ trends on Google search during the quarantine. Heinz cleverly uses it to increase engagement by running a puzzle contest.
13) Burger King- Stay Home of the Whopper
A fun stay home campaign, offering free deliveries for orders over $10. And also donating sandwiches to nurses for every THANKS text received to them.
14) Heineken- #SocialiseResponsibly
Socialize Responsibly to keep bars open. The digital campaign represents how to be responsible and enjoy. Also, Heineken announced to extend support to local bars, shut due to the pandemic.
15) KFC- KFC is Back!
As lockdown restriction eases, and restaurants get permission for food delivery. KFC made a comeback saying, “We missed you too, But we will take it from here”.
16) KFC, UK, and Ireland- #RateMyKFC
KFC launched a fun challenge during the lockdown, where people shared their fried chicken pictures and KFC rated them out of 10.
17) Lifebuoy, UK- Bish, Bash, Bosh
A relaunch campaign by Lifebuoy, creating awareness for handwashing, as restrictions loosen. “Whether you Bus it, Shop it, or just Touch it, remember to Splosh It. Bish Bash Bosh bacteria away.”
18) Yorkshire Tea- The Social Distancing Teapot
Wondering about social distancing in office teatime? You got to check Introducing… The Social Distancing Teapot!
19) Starbucks- Welcome Back to Starbucks
Introducing Starbucks App for contactless order and pay!
20) Coco-Cola, Nigeria- Open Like Never Before
While everyone is talking about going back to the new normal, Coca-cola Nigeria has raised awareness to not take things for granted.
21) Durex- Let’s Not Go Back To Normal
The campaign draws attention to sexually transmitted diseases, shaming, etc. And inspires to change for the better and not go back as it was.
22) Cadbury Celebrations- Not Just a Cadbury Ad
Cadbury features small businesses and extended support to them. One can click on the link; Not Just A Cadbury Ad and explore nearby stores.
23) Pass Pass Pulse- #PulsePePulseChallenge
The objective was engagement and increasing social media mentions, which turned out incredibly well. In just a month of the campaign’s launch, the candy brand won over 1300+ entries across platforms with a reach of over 14 million reaches and 26 million impressions. (Source: Social Samosa)
24) Simon & Schuster Books- #BooksToGiveMom
A beautiful Mother’s day digital campaign, where several authors come and talk about how their first book was given to them by their mothers. And also trying to create engagement by asking people to share what books they received from their mother or what books they would like to give their mothers.
25) Netflix- “Wanna Talk About It?”
The brand is connecting to its audiences in a thoughtful way using the #WannaTalkAboutIt Mental-wellbeing has been a matter of concern amid the pandemic. The insta-live was joined by over 100,000 people hence creating engagement.
26) Burger King- Restaurant of Tomorrow
“Burger King’s innovative new restaurant designs showcase touchless features, mobile order, and curbside pick-up benefits.” – BK
27) Apple- The whole working-from-home thing
Driving people’s attention to WFH and communicating how it is the new normal. Hence featuring its product for the same.
28) Adidas- Ready For Sport
How sports teach us to overcome impossible situations. The campaign is trying to motivate people that good times will come and hence increasing brand awareness.
29) UPS Canada- Mothers Day Contest
This ad campaign is acknowledging pet moms on the occasion of Mothers Day.
30) Hyundai- Safety with everyone in mind
The digital campaign is positioning the brand in a way, where the safety of its consumers is of utmost importance.
31) Amazon Prime- 2 Hour Grocery Delivery
The campaign displays its new working culture, and adaptability to new norms. And engaging people by giving them 2-hour grocery delivery for all Prime members.
32) Ford- Build to Lend a Hand
Extended payment support to car-dealers and their customers. By covering the first three months of payment by the company.
33) Ikea, Spain- YoMeQuedoEnCasa
Motivated customers to see their homes with a different perception and not as they have been trapped in homes.
34) Hallmark Gold Crown Stores- Dear Mom
The digital campaign is celebrating a mother’s unconditional love by featuring a girl with down syndrome and how her mom helped her throughout life.
35) Budweiser- Reunited With Buds
As bars are reopening, this ad is welcoming back its customers metaphorically with horses and doga reuniting.
36) Apple- Creativity Goes on
The video features Apple’s product by showing how creativity is alive even in the toughest times.
37) Volkswagen- My Favorite Things
Featuring women car racer, Shivani Pruthvi to embrace women’s choices.
38) Pepsi MAX- Refresh Your Christmas
“Silent nights are a thing of the past with TrueMendous and Kamakaze who refresh, remix, and revitalize Christmas their way in our 2020 Xmas ad.”- Pepsi Max
39) Disney, UK- #FromOurFamilyToYours
They encouraged people to share their family photos and will donate $1 for every image shared.
40) Calvin Klein- #MyCalvins
Calvin Klein engaged 10 women from all walks of life, from across Asia all of who made an empowering statement.
41) Tesco- #HappyMothersDay 🌷#EveryMum
This British food chain has a fantastic ad campaign acknowledging every mother, whether biological or step-mom! Mom is Mom!
42) Reebok, India- Bruises can be good
“This #WomensDay, let’s come together to bring about a change and tell the world #BruisesCanBeGood.”- Reebok
44) Coco-Cola- For Christmas
A very heart-touching and engaging video asking audiences to spend time with their loved ones.
45) McDonald’s, UK- #ReindeerReady
10p from every download of @Becky Hill Official‘s beautiful rendition of Forever Young will go to FareShare UK – download it here.
46) Guinness Beer- A St. Patrick’s Day Message From Guinness
To uplift spirits of St Patrick’s Day, the beer company has released a video message to people to unite strongly amid the pandemic.
47) Usha- #Ushacook #HappyRakshaBandhan
Safe, contactless deliveries with Usha for RakshaBandhan.
48) Cadbury Silk- #HowFarWillYouGoForLove #IMissedYou #CadburySilk
A musical ad campaign, to acknowledge love and tell your loved ones that you missed them.
49) Coors Beer- #CouldUseABeer
Online beer giveaway during the lockdown for building brand awareness.
50) P&G- #PGPartner #DistanceDance
Tik Tok sensation Charli D’amelio shared a message as part of the P & G campaign. “Stay home & do the distancedance. Tag me & the hashtag in your video. P&G will donate to Feeding America & Matthew 25 for first 3M videos”
51) Nike- You Can’t Stop Us
The campaign features various athletes and trying to engage audiences to come back stronger after the pandemic. Building engagement.
53) Dettol, India- #HandwashChallenge
Engaging customers and spreading awareness to wash hands frequently.
54) Swiggy- Voice of Hunger
Swiggy’s engaging fun campaign where people recreated famous food dishes through voice notes.
55) Hershey’s India- #HappyAtHome with Hershey’s
Hershey India launched a digital campaign with Chef Ranveer Brar, is an engaging campaign to inspire people to cook different dishes with Hersheys’.
56) Shopper’s Stop- #StopTheBias with Anmol Rodriguez
The campaign is about encouraging acid attack survivors to live their lives the way they want.
57) Savlon, India- #NoHandUnwashed
Savlon Swasth India Mission in partnership with Mouth and Foot Painting Artists (MFPA) launches the #NoHandUnwashed movement.
58) Google, India- Google Nest Mini
A fun ad campaign featuring Google Assistant.
59) The Times of India- #ADayinthelifeofIndia #IndiaBadaltaRahega #IndiaChaltaRahega
An ad campaign featuring how daily lives of people have changed after Covid. Motif- Engagement.
60) Realme- Dare to Be
Inspiring people to live their dreams.
61) Google India- Sounds of India
Google -”Between August 1st to 10th in a one of a kind AI powered musical experiment, Prasar Bharati, Virtual Bharat and Google invited users from across India to sing our national anthem. The result was a unique re-creation of Jana Gana Mana.” Motif- Engagement.
62) Colgate India- #SmileKaroAurShuruHoJao
Featuring Sindhutai, as Mother’s day campaign.
63) CRED- It pays to be good
This ad is part of CREED’s new campaign where it is “giving away Rs.16,00,00,000 worth of rewards for paying your credit card bills on CRED.
64) Samsung- FPP Game on Instagram
An amazing interactive insta story game by Samsung for advertisement of GalaxyNote 10+.
65) HP India- #YehDiwaliDilWali
An emotional ad, encouraging people to support local vendors.
66) Birla White Wallcare- Deewaro ki Suno
An interesting ad campaign to engage audiences during festivities.
67) Zoom- Virtual Background Competition
Engaged audiences through a competition to make them try their product, as everything is now online.
68) Dove Men+Care- Dad on
Embracing father’s contribution in one’s life as Father’s Day campaign.
69) PETA- #ProudRescueDads
Peta featured some images of pet-Dad’s as part of the campaign.
70) Tesco- Tesco Food Love Stories
The ad campaign stars a father- daughter duo preparing macaroons on occasion of Father’s Day.
71) Adobe- #Creativityforall
It is a fundraiser campaign by Abode where they encouraged audiences to share their personal Oscar moment and they would donate $5 for every tweet.
72) RHB- #DeepavaliValthukkal #TogetherWeProgress
An emotional Malaysian Bank ad extending Diwali wishes and encouragement.
73) Oppo Mobile India- #BeTheLight
An engaging emotional ad campaign by Oppo for #OPPOF17Pro Diwali launch.
74) Levista Coffee- #CoffeeComa
Social media engagement campaign by recreating famous quotes.
75) Volvo Cars India- #ForEveryonesSafety
“After we introduced the 3-point safety belt in 1959, we faced a world of criticism. Since then, it has saved more than a million lives. Now it’s time for the next step, so we can save a million more.”- Volvo
76) Sony- #CreatewithSony
To engage audiences during the pandemic, Sony Alpha India Insta page conducted live sessions on creative photography. And encouraged people to share their photos.
77) Nestle- #AskNestle
Nutritional value of food has been a matter of concern for many. And this is all that campaign answers with asknestle.in.
78) Olay Power Duo- #OlayPowerDuo
Glow Up No Matter What! Olay is encouraging women to shine amid any tough situations.
79) Zomato- Zomato Loot
Zomato ran an online ad making campaign and announced Rs.25 lakhs cash prize.
80) Coca-Cola Great Britain & Ireland
With the start of new seasons for Premier Leagues, Coca Cola encourages its audiences to turn their homes into Club’s “home end.”
81) Bumble- Get close, from afar
Brand awareness ad campaign amid COVID restrictions.
82) Brew Dog- Making BrewDog Hand Sanitiser
The brand realised that UK is running short of hand sanitisers and hence started making sanitiser and distributed them among health workers.
83) Lego- #ConnectedTogether
A song for kids to spread awareness amid the pandemic.
84) Mankind Pharma- #SpreadingKindness
The ad campaign is featured on occasion of Diwali. For building brand awareness.
85) Parachute Advansed- #ThankYouNurses
A gratitude campaign to acknowledge nurses on the occasion of Onam.
86) Prisma, Finland- Social distancing managed by plushies
Spreading awareness amid the second wave of Coronavirus.
87) McDonald’s Deutschland- #TouchThis
A fun ad campaign, for spreading awareness amid COVID.
88) H&M- Wearable Love
Brand awareness campaign amid COVID.
89) One Medical- You’re Freaking Us Out
Amazing ad campaign to encourage audiences for wearing masks.
90) Bajaj Allianz Life Insurance- #SavingsToLifeGoals
An awareness campaign to build savings for achieving future goals.
91) MKE – Milwaukee Airport
Created engagement posts on Twitter through an abandoned toy on the airport.
92) WHO- #SafeHands Challenge
A Hand wash awareness campaign amidst the pandemic.
93) Planters- #RIPPeanut
The Brand’s popular mascot Mr.Peanut dies saving the life of his co-star. A fun engagement campaign by the brand.
94) Burger King- Moldy Whopper Campaign
As part of the campaign, Burger King showed rotting whoppers. It increased Burger King’s social media mentions by 60%, close to 21 million mentions.
95) Pantone- #BigGameColorCommentary
Interactive Super bowl color commentary for driving engagement.
96) Dove- #PasstheCrown
An engagement campaign to encourage women to embrace their natural hair.
97) HelloBC- #ExploreBCLater
The Brand is encouraging audiences to keep their plans on hold amid COVID restrictions.
98) Tata Tea Premium- #DeshKaKulhad
Acknowledges Indian Craft by showcasing hand painted Khullads (Clay tea cups).
99) Jio- #NayeIndiaKaNayaJosh #OnJio #JioMeet
Building product awareness by featuring JioMeet on occasion of Independence Day.
100) BBC- Dracula
BBC marked the release of flagship drama Dracula by creating an out-of-home installation that comes to life in the dark.
Feeling inspired? Need help with building yours? Leave your queries on aniketh@mindstorm.in and build your online clan!
