Social Media Campaign Case Study
An outcome of Tourism Authority of Thailand’s Engagement campaign #KhaoThai
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The Social Media Handles of Tourism Authority of Thailand, India faced a drop in engagement and this created a need for an activity to improve the engagement activity.
Higher engagement on Facebook and Instagram
Lower engagement is not satisfying and hence Mindstorm along with Tourism Authority of Thailand, India came up with a contest #KhaoThai.
The contest was run aiming for engagement combined with education. Each participant got to learn some of the famous dishes in Thailand.
