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Tourism Authority of Thailand Social Media Campaign

Tourism Authority of Thailand Social Media Campaign
Social Media Campaign Case Study

Tourism Authority of Thailand, India

How Tourism Authority of Thailand, India promoted Thailand as a family destination.

0 M+
people reached
0 M+
engaged users
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website registrations

Scenario

Thailand, well known as The Land of Smiles is perceived to be a country for Millennials and Bachelors.
The Tourism Authority of Thailand aims at shifting this perception from solely Millennials and Bachelors to family and children!

Challenge

Shift a traveller’s perception of knowing Thailand as a country for Millennials and Bachelors to a country known for all!

Idea

The contest #LilThaiDream was managed in 2018 on Facebook, Instagram and Twitter. We requested moms to submit a video of their child expressing his/her wishlist of the activities they would want to indulge in, when they are in Thailand.

We intended to meet the objective of awareness and total increase in engagement, which clearly were a result of #LilThaiDream!

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