Influencer Marketing Case Study
How Mindstorm promoted Diwali through Beauty Influencers
Bioderma India wanted to bring a sense of importance towards the skin care regime during festivities. They took great advantage of Diwali and launched their #LightenUpWithSensibioH2O Campaign!
To educate yet engage Bioderma India’s audience about skin care routine with their product, Sensibio H2O.
We proposed a #LightenupWithSensibioH20 Influencer Marketing campaign and a contest that was run with a mega celebrity!
The contest asked the audiences to share their makeup removal tips using Bioderma’s Sensibio H2O. The influencers took up the challenge and shared their makeup removal tips and skin care regime during Diwali. The campaign brought in higher profile visits and better engagement!
Screenshots of conversations & responses during the crisis for Tourism Authority of Thailand.
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