Social Media Campaign Case Study
How Tourism Authority of Thailand, India engaged their follower base
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Thailand, the land of smiles has a lot of similar activities like India. The Tourism Authority of Thailand wanted to present these similarities to the followers but in an engaging mode!
To educate yet engage Tourism Authority of Thailand, India’s followers about the similarities between Thailand and India
We proposed a #CelebrateThailand contest that had minimal hints of the festivals celebrated in Thailand that are equally famous in India.
The contest was run in the most simplistic manner where the contestants just had to comment on the right festival that was presented to them.
However, the 3 days contest brought in the desired results and increased engaged users!
