How the world record holder egg rose to its glory?
Social media is the most unpredictable medium with what can go viral and what cannot. One such viral marvel was the ‘World Record Holder Egg’, also described as the most anticipated social media reveal EVER.
Source of image:@Channel24
The Instagram egg that took the world by storm is a picture of an egg posted by the account @world_record_egg on Instagram, and became a global phenomenon and an internet meme within days of its creation.
It was started off by Chris Godfrey who took it as a challenge. He tried to search whether something as universal and simple as an egg will be enough to beat an existing world record.
Kylie Kristen Jenner who is an American media celebrity made the birth announcement of her daughter Stormi Webster on instagram which garnered 18 million likes and made the world record.
So, he posted an image of a bird’s egg with the caption,”Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this.” The egg’s photo garnered a lot of likes and publicity within a few days and broke the record held by Kylie.
However, after the initial success, the account posted a second picture of an egg, almost identical to the first one, set apart with a small crack at the top left. The followers were glued to see the following post from the account that showed cracks appearing on the shell from then on. This created a lot of buzz, making the egg rise to fame and glory.
The reason behind the World Record Egg’s cracks was finally revealed to be due to the pressure of social media and gives a message of support for those suffering from mental health problems.
As per Godfrey “It’s what you do with that attention that counts”. The egg’s popularity was used to promote mental health and creating awareness for the same, and putting it up for a good cause.
An egg has been used as a symbol of no gender, race or religion. Making it a universal phenomena.