AN EGGCELENT DIGITAL MARKETING SUCCESS!
The Instagram egg that took the world by storm is a picture of an egg posted by the account @world_record_egg on Instagram, and became a global phenomenon and an internet meme within days of its creation.
He then posted an image of a bird’s egg with the caption,”Let’s set a world record together. This was to become the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this.” The egg’s photo garnered a lot of likes and publicity within a few days and broke the record held by Kylie.
However, after the initial digital success, the account posted a second picture of an egg, almost identical to the first one. It was set apart with a small crack at the top left. The followers were glued to see the following post from the account that showed cracks appearing on the shell from then on. This created a lot of digital buzz, making the egg rise to fame and glory.
The reason behind the World Record Egg’s cracks was finally revealed to be due to the pressure of social media. It gives a strong digital message of support for those suffering from mental health problems.