TIME FOR BRANDS AND DIGITAL MARKETING AGENCIES TO DECIDE!
We are in an age where digital media platforms are taking the advertising & marketing sector by a storm. Digital marketing is the key to reach the right people at the right time in the right way. And Digital Marketing agencies seem to be the way to leverage their potential. Provided one knows how to target the required audience.
Source of image:@Business 2 Community
KNOW YOUR DIGITAL MARKETING AUDIENCE
If you know the right technique to target your digital marketing business’ audience, you will be the king of digital marketing conversions. Social Media marketing is an integral part of digital marketing. One may get confused which is the right platform for their business to be marketed. Today we are going to talk about the two monarchs of social media marketing – Instagram and Facebook.
Let us see who has what to offer first?
INSTAGRAM: THE MAVEN OF DIGITAL MARKETING
Let us see who has what to offer first?
Digital Reach: Instagram has more than 800 million monthly users and 500 million daily social media users. 80% of these users are outside the USA and this proves that the audience is scattered globally. Thus digital marketing business can boost their visibility ideally overseas. Instagram also has more than 1 million active digital advertisers.
Marketing Engagement: Instagram has a high value of digitally engaged users. On average, social media users share more than 100 million photos/ videos/ stories. This equals a total of more than 4.2 billion likes every single day.
As per Locowise report in March 2016 Instagram had a total digital engagement of 0.84% total for the month of February. This made it the highest digital marketing engagement platform compared to all other social media platforms.
Marketing Traffic Generation: Visitors from the digital marketing platform of Instagram Spend an average of 192 seconds on the website visited via Instagram. That is 3 minutes more than any other digital marketing platform. In fact visitors from Instagram stay 45% longer than visitors of Facebook and 40% longer than twitter.
FACEBOOK: THE TRUSTED KNIGHT OF DIGITAL MARKETING
Digital Reach: Facebook continues to rule over reach with 2.2 billion monthly active social media users. If you are looking to increase digital visibility then Facebook wins hands-down.
**Digital Engagement: **It is the second highest audience digital marketing engagement platform. It doesn’t perform as good as Instagram but it is the second highest brand that generates user digital interactions with marketing brands.
Marketing Demographics: Facebook is popular among the adult social media audience more than teenagers and the younger generation. Facebook has 72% social media population which comprises adults. Also Facebook is more popular with females more than males.
THE DIGITAL FACE-OFF : FACEBOOK VS INSTAGRAM COMPARISON:
Instagram wins the engagement war:
Instagram outperforms Facebook hands down. On an average Facebook reach for a post is 3% that of Instagram.
Example: If Mercedes Benz generated 5717 average monthly likes on Facebook and it generates 84817 likes on Instagram.
Facebook wins over visibility:
With a much larger user base, Facebook not only has authority over Instagram but also acceptance from most age groups. Thus this gives your brand a better opportunity to boost its visibility.
Instagram to reach a younger audience:
Instagram appeals to younger user base. More on the creative side. Instagram is a platform you can play around with different techniques of posting. Also for making your page look aesthetic and attractive.
Facebook for distributing information:
Limitations like sharing links are not found on Facebook. It gives you the freedom to share unlimited links which means links with tons of information. This can be shared with just one click. So if your goal is to distribute informational posts and promote your blog posts, it would be a better option than Instagram.
Depending upon what you are looking for you can choose the right platform to achieve the desired results. Different features and different audiences mean that what works for one brand may not work for another. Thus think about what is the need of your brand? What are the KPIs you wish to achieve from the respective platform and make the most of the best suited platform.
Mindstorm is a hybrid Digital Marketing Agency in Mumbai.
We have a vast experience in Digital marketing services & marketing ventures across many industry verticals.
Do you want your business or brand to gain maximum digital presence? Are you simply looking to improve your digital marketing offering?
Let the creative & digital marketing experts at Mindstorm help you! Contact us today!
Have a look at our Digital Marketing services.
Social Media Management. Digital & Social Media Advertising. Influencer & Blogger Management. Online Reputation Management. Online Review Management. Digital Strategy & Consulting. Search Engine Optimization. Web Design & Development. Online PR Services. Wikipedia Page Creation. Twitter Trending. Amazon Marketing Services.
Read our blog for more on Digital Marketing trends. Marketing Campaigns, etc.
If you have what it takes to redefine the Digital Marketing benchmarks, we’re hiring!
DIGITAL MARKETING PLATFORM : INSTAGRAM
Source of image:@inno8tiv
** Digital Challenge #1 : #KikiChallenge**
Gaining noteworthy digital momentum on Instagram was a challenge. This was first started by a comedian called Shiggy dancing to Drake’s song In My Feelings. This digital marketing challenge was accepted and was amplified to a point where even the most famous celebrities started doing it. It involves jumping out of the car while taking a video of it. Though this challenge was a viral hit, it was banned by governments of many countries because of increasing accidents.
Digital Challenge #2 : #10YearChallenge
If you’re an active user on Instagram, you’ve probably witnessed your followers posting a lot on this challenge. Digging out throwback pictures on how they look 10 years ago and how they look now. This was a fun digital marketing challenge to let people know how hard age has hit them, in a good way or bad.
Digital Challenge #3 : #DeleAlliChallenge
Digital #4 : #WhatTheFLuffChallenge
One of the cutest digital marketing challenges on Instagram by far. Tthe #WhatTheFluffChallenge swept the internet with pet owners thoroughly confusing and startling their dogs by holding a blanket in front of the pet. They would then run away while dropping it. The sheer look on the dog’s face after the owners dropped the blanket is something to look out for.
Digital Challenge #5: #BottleCapChallenge
GET STARTED WITH DIGITAL MARKETING TODAY!
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Contact our digital marketing agency here!
If you have what it takes, we’re hiring!
Influencer marketing still might be all over the marketing world, but the digital media has been hit by a new wave. It is a digital human! They are venturing the social media space and are the new age influencers called the CGI – “Computer Generated Imagery”.
Source of image:@bbc.com
TikTok is an amazing digital platform for the wildly creative, digital marketing agency or otherwise. It presents its own unique set of marketing challenges that require tailored solutions. Read on if you’re looking for a solution yourself!
The million-dollar baby of Chinese app-ware giant, ByteDance – TikTok has taken the world by storm. It’s invention has presented the masses with an alternative outlet for creative digital expression. It is a digital video-sharing content creation platform like no other. It is one of the biggest threats to Mark Zuckerberg’s own social media baby, Facebook. TikTok has a fast-rising digital marketing base, with India occupying almost half the total market presence here. India recorded nearly 300 million users in the country out of over 1 billion total digital downloads, according to Sensor Tower.
The near-recent ban on the app in India, had ByteDance quoting in a court filing. That it was suffering a loss resulting in a $500,000 daily. This also puts more than 250 jobs at risk. Thankfully for ByteDance and for other digital marketing brands, this ban has been successfully lifted. But the marketing challenges aren’t over yet.
Digital Content: Most every Indian user on TikTok creates abysmally engaging content. Creativity can be found in their style of execution, but the chances of that are rare at best. This demotivates most users (potential customers) with higher spending powers to join the app, eventually decreasing TikTok’s digital engagement rate. How do we tackle this? By setting content standards through #Challenges. If you plan to use influencers, make sure your rules of engagement is penned clearly with them. However, if your guidelines are too strict, there may not be enough participation either. We urge digital marketing agency to take note.
Marketing Reach: Users prefer to create digital content on TikTok to cross-share it across other digital marketing platforms that they use. While the engagement rate on the app is rising steadily, it still leaves much to be desired in comparison to rival social media platforms. Digital marketing Brands cannot afford to wait for engagement levels to rise on TikTok. But what they can do, is leverage on cross-sharing to promote their presence on the platform.
Digital Engagement: TikTok’s ROI is purely on marketing engagement and digital brand presence, as compared to sales. It is also a brilliant way to reach out to the younger target audience between 16-28. However, this audience is very tone specific and have multiple niche interests. In order to secure interaction with this audience, your #Challenges/Duets must be simple, silly and brand focused. Still, relying on organic reach won’t work. You’re going to need digital Influencers. You may possibly need expertise of niche digital marketing agencies to help you out just the same. TikTok proved it by getting Jimmy Falon to do the #TUMBLEWEED challenge. Today, these digital challenges just don’t stop coming!
In the recent times, social media has grown rapidly. Over 3 Billion people actively use social media everyday and these people look up to influencers to guide them for making decisions.
Lifestyle influencers are one such kind of Digital Marketing influencers.
1-** Barkha Singh**(@barkhasingh0308 )
2-** Rajvee Gandhi** (@blogft.vee)
3- Ashna Shroff– (@aashnashroff)
4- Jubin Shah 46(@jubin____shah)
5- Zoya ( @jyotsanahaldkar)
6-** Aashna Hegde** (@aashnahegde)
7-** Prajakta Kohli**– (@mostlysane)
8- Aayushi Bangur– (@styledrive)
9- Shalini Chopra-(@stylish_by_nature)
THE FUTURE OF DIGITAL MARKETING INFLUENCERS
AN EGGCELENT DIGITAL MARKETING SUCCESS!
The next frontier of Digital Marketing: TIK TOK
CHALLENGE FOR A DIGITAL MARKETING AGENCY TO LEVERAGE TIK TOK
Indian users made up for almost half the new Tik Tok populous.
What is TikTok?
Tik Tok is a short-video sharing social app for creative digital expression.
WHAT DID WE DO
THE INDIAN POV
THE COMMON FUSS
EXAMPLES OF WHAT BRANDS DID
Opportunities for Brands on Tik Tok
HUAWEI LEADS THE WAY
They’re the first thing your user will see when they open the app and can direct them to your website or hashtag challenge. Users can skip this ad and continue to use the app. Your objective is to ensure that they watch the whole thing and not skip or close the app instantly.
As with Instagram Stories, they’re interactive sponsored marketing posts that you can promote your digital brand with. Keep in mind that these ads are just as easy to dismiss by users. Catching their attention needs to be content-oriented.
- Start by creating a Hashtag challenge integrated with a brand lens. Hashtag challenges are fun activities that include lip-sync, dance moves, wacky skits and such. The easier it is to do, the more chances to make it engaging.
- Select a popular track or audio clip. The right piece of sound can snowball your hashtag challenge to viral video fame across other digital marketing platforms like Instagram and Facebook. Music plays a very important part in creating Tik Tok campaigns. Make sure you are on top of music trends, both local and international. You can also use custom audio like Budwiser used for Spotify ads with DIVINE. Remember the KiKi challenge?
- Cross-promote the social challenge buzz on your brand’s other digital marketing channels and on other digital marketing agency as well. This will prompt your audience on other digital platforms to keep a lookout for something interesting coming soon. On Tik Tok, use Brand Takeover ads to build the marketing buzz.
- Get Tik Tok micro influencers to participate through paid partnerships. Give the challenge some time to build an organic digital base. Use in-feed native ads to promote the marketing challenge.
- Once you notice the numbers rise, get digital macro influencers to participate. Again, give time to grow the challenge organically. Closely monitor the digital growth ratio, When it looks like your challenge is losing momentum. Have micro influencers make tutorial videos on YouTube/Instagram/Facebook. This step is vital to maintain the momentum of your challenge, especially when you need to reach your next impressions milestone.
- (Optional) Finally, when you have reached the peak of your impressions campaign, surprise them all with a Giveaway.
We find ourselves constantly researching and contemplating on the internet to find out the best times to post on Social Media. However, digital marketing agency veterans have already voiced out a simple truth. It simply doesn’t matter anymore considering the drastic drop in organic reach over the years.
However, there are also those who believe organic content still thrives. Here’s what their research has to say about the Best times to post on Social Media as of May 2019
Disclaimer: We’ve sourced & stitched this infographic together from multiple sources for the sake of convenience & ease of circulation.
A ‘Hybrid’ Digital Marketing Agency in Mumbai, Mindstorm leverages combat strategies and tactics to hit realistic targets efficiently. With more than a decade of experience, Mindstorm builds brands and sets new benchmarks in the digital space.