We are in an age where digital media platforms are taking the advertising sector by a storm. Digital marketing is the key to reach the right people at the right time in the right way if one knows how to target the required audience.
Source of image:@Business 2 Community
If you know the right technique to target your business’ audience, you will be the king of conversions. Social Media marketing is an integral part of digital marketing and one fairly gets confused which is the right platform for their business to be marketed. Today we are going to talk about the two monarchs of social media marketing – Instagram and Facebook.
Let us see who has what to offer first?
Reach: Instagram has more than 800 million monthly users and 500 million daily users. 80% of these users are outside the USA and this proves that the audience is scattered globally. Thus business can boost their visibility ideally overseas. Instagram also has more than 1 million active advertisers
Engagement: Instagram has a high value of engaged users. On an average users share more than 100 million photos/ videos/ stories which gather a total of more than 4.2 billion likes every single day.
As per Locowise report in March 2016 Instagram had a total engagement of 0.84% total for the month of February, making it the highest engagement platform compared to all other social media platforms.
Traffic Generation: Visitors from Instagram Spend an average of 192 seconds on the website visited via Instagram. That is 3 minutes more than any other marketing platform. In fact visitors from Instagram stay 45% longer than visitors of Facebook and 40% longer than twitter.
Reach: Facebook continues to rule over reach with 2.2 billion monthly active users. If you are looking to increase visibility then Facebook wins hands-down.
Engagement: It is the second highest audience engagement platform. It doesn’t perform as good as Instagram but it is the second highest brand that generates user interactions with brands.
Demographics: Facebook is popular among the adult audience more than teenagers and the younger generation. Facebook has 72% population which comprises of adults. Also facebook is more popular with females more than males.
Facebook vs Instagram Comparison:
Instagram wins the engagement war:
Instagram outperforms Facebook handsdown. On an average Facebook reach for a post is 3% that of Instagram.
Example: If Mercedes Benz generated 5717 average monthly likes on Facebook and it generates 84817 likes on Instagram.
Facebook wins over visibility:
With a much larger user base, Facebook not only has authority over Instagram but also acceptance from most age groups. Thus this gives your brand a better opportunity to boost its visibility.
Instagram to reach a younger audience:
Instagram appeals to younger user base. More on the creative side Instagram is a platform you can play around with different techniques of posting and making your page look aesthetic and attractive.
Facebook for distributing information:
Limitations like sharing links are not found on Facebook. It gives you the freedom to share unlimited links which means links with tons of information can be shared with just one click.So if your goal is to distribute informational posts and promote your blog posts, it would be a better option than Instagram.
Depending upon what you are looking for you can choose the right platform to achieve the desired results. Different features and different audiences mean that what works for one brand may not work for another. Thus think about what is the need of your brand? What are the KPIs you wish to achieve from the respective platform and make the most of the best suited platform.