INTRO:

It is going to be a nightmare to present an AD report to the management when marketers stress more on the creative, copy and the intrinsic part of the campaign like setting up bid limit, geo-targeting etc, rather than setting up the right “Campaign Name” for all the campaigns.

We hate to follow rules but when it comes to AdWords/Campaign naming schema it is better to abide by the conventions to make your life much easier when called for a review meeting.