Social media networks began with the goal of connecting people and creating communities. Thus, content shared too must be that interesting to engage these communities. Every brand has a voice and tone that they would like to use on social media. The posts shared, the way a brand responds all of it becomes part of the brands’ personality. And humor is a fabulous way to connect with your audience. Because who doesn’t need a laugh, right?
Are you still reaching out to your customers through a single channel? How is it going? With a plethora of platforms and communication channels available to businesses, reaching customers can now become quantifiable, systematic and easy. We’re not just saying different communications across different channels. We are saying a unified experience for each customer through their digital journey and at every touch point, every day. It’s called Cross channel marketing! So what is cross channel marketing? How does cross channel marketing work? And how do you make your cross channel social media marketing work? Let’s get into it then!
The year 2020 has been a thrill ride. While the Coronavirus has dominated this year, people across the world came together on Twitter sharing the stories of loss, courage, change, and much more. To no wonder, the hashtag #Covid19 and other variations were tweeted nearly 400 million times, while #stayhome was the third biggest hashtag of the year. Well, apart from that 2020 has given a bunch of different topics for people to talk about online. Here’s a recap for you all to catch up on Twitter trends in 2020.
#ThisHappened2020 on Twitter
What is Marketing?
If we see the exact definition of marketing, “It is the action or business of promoting and selling products or services, including market research and advertising.” From this, we understand that marketing is a wide concept and has various routes for promoting business. First, let’s understand the different aspects of marketing.