SEO or Search Engine Optimization may seem daunting and mysterious to some. Well, let us take the mystery, or better yet – the jargon out of it, and look at it in the plain simple way we marketers do by...
Why should I use Instagram for business? It’s 2022 – and if you’re still wondering whether you should be on the platform – the answer is yes! Your business – however large or small – must feature on Instagram. Instagram...
A closer look at social media habits in 2022 highlights social media consumption. Online social networks have become a source of entertainment and connection. The ideas, brands, and people that entertain win social media marketing. Facebook, Instagram, and WhatsApp have...
Entrepreneur’s wear multiple hats to take the business off the ground, build it, and drive each function efficiently. While entrepreneurs work towards building viable businesses, they cannot ignore the digital marketing strategy for business. A businesses digital footprint and digital...
Getting familiar with influencer marketing If you think you are alien to the concept of influencer marketing, try to remember what was the oldest form of advertising. Yes, it was ‘word of mouth’. Word of mouth has been around ever...
Video can be a real game-changer in the social media marketing strategy for your business. Video marketing is a powerful tool that drives sales, brand awareness and helps build your business. The moment you think of video marketing for your...
Searching for a brand or googling a name is no longer stalking or considered creepy. Society today has reached a stage, in which searching for a name on google is a means to find their history. Therefore, using social media...
Instagram has 1 billion monthly active users and 90% of people on Instagram follow a business Instagram page. How does a business create a first impression in the first 3 seconds of a user visiting their profile and page? It is a...
Did you know your business can reach a youth audience of 83 million through Instagram? How about that? With 130 million Instagram users tapping on shopping posts every month and 81% of people researching products and services, it is a social network worth the effort for...
So many people have started opening their own small businesses during the pandemic and post the lockdown. You may or may not have the experience to begin when it comes to the marketing bit of it. Most local businesses don’t...