Influencer marketing still might be all over the marketing world, but the digital media has been hit by a new wave. It is a digital human! They are venturing the social media space and are the new age influencers called the CGI – “Computer Generated Imagery”.
Source of image:@bbc.com
TikTok is an amazing digital platform for the wildly creative, digital marketing agency or otherwise. It presents its own unique set of marketing challenges that require tailored solutions. Read on if you’re looking for a solution yourself!
The million-dollar baby of Chinese app-ware giant, ByteDance – TikTok has taken the world by storm. It’s invention has presented the masses with an alternative outlet for creative digital expression. It is a digital video-sharing content creation platform like no other. It is one of the biggest threats to Mark Zuckerberg’s own social media baby, Facebook. TikTok has a fast-rising digital marketing base, with India occupying almost half the total market presence here. India recorded nearly 300 million users in the country out of over 1 billion total digital downloads, according to Sensor Tower.
The near-recent ban on the app in India, had ByteDance quoting in a court filing. That it was suffering a loss resulting in a $500,000 daily. This also puts more than 250 jobs at risk. Thankfully for ByteDance and for other digital marketing brands, this ban has been successfully lifted. But the marketing challenges aren’t over yet.
Digital Content: Most every Indian user on TikTok creates abysmally engaging content. Creativity can be found in their style of execution, but the chances of that are rare at best. This demotivates most users (potential customers) with higher spending powers to join the app, eventually decreasing TikTok’s digital engagement rate. How do we tackle this? By setting content standards through #Challenges. If you plan to use influencers, make sure your rules of engagement is penned clearly with them. However, if your guidelines are too strict, there may not be enough participation either. We urge digital marketing agency to take note.
Marketing Reach: Users prefer to create digital content on TikTok to cross-share it across other digital marketing platforms that they use. While the engagement rate on the app is rising steadily, it still leaves much to be desired in comparison to rival social media platforms. Digital marketing Brands cannot afford to wait for engagement levels to rise on TikTok. But what they can do, is leverage on cross-sharing to promote their presence on the platform.
Digital Engagement: TikTok’s ROI is purely on marketing engagement and digital brand presence, as compared to sales. It is also a brilliant way to reach out to the younger target audience between 16-28. However, this audience is very tone specific and have multiple niche interests. In order to secure interaction with this audience, your #Challenges/Duets must be simple, silly and brand focused. Still, relying on organic reach won’t work. You’re going to need digital Influencers. You may possibly need expertise of niche digital marketing agencies to help you out just the same. TikTok proved it by getting Jimmy Falon to do the #TUMBLEWEED challenge. Today, these digital challenges just don’t stop coming!
In the recent times, social media has grown rapidly. Over 3 Billion people actively use social media everyday and these people look up to influencers to guide them for making decisions.
They’re the first thing your user will see when they open the app and can direct them to your website or hashtag challenge. Users can skip this ad and continue to use the app. Your objective is to ensure that they watch the whole thing and not skip or close the app instantly.
As with Instagram Stories, they’re interactive sponsored marketing posts that you can promote your digital brand with. Keep in mind that these ads are just as easy to dismiss by users. Catching their attention needs to be content-oriented.
We find ourselves constantly researching and contemplating on the internet to find out the best times to post on Social Media. However, digital marketing agency veterans have already voiced out a simple truth. It simply doesn’t matter anymore considering the drastic drop in organic reach over the years.
However, there are also those who believe organic content still thrives. Here’s what their research has to say about the Best times to post on Social Media as of May 2019
Disclaimer: We’ve sourced & stitched this infographic together from multiple sources for the sake of convenience & ease of circulation.
A ‘Hybrid’ Digital Marketing Agency in Mumbai, Mindstorm leverages combat strategies and tactics to hit realistic targets efficiently. With more than a decade of experience, Mindstorm builds brands and sets new benchmarks in the digital space.
