In the recent times, social media has grown rapidly. Over 3 Billion people actively use social media everyday and these people look up to influencers to guide them for making decisions.
AN EGGCELENT DIGITAL MARKETING SUCCESS!
The next frontier of Digital Marketing: TIK TOK
CHALLENGE FOR A DIGITAL MARKETING AGENCY TO LEVERAGE TIK TOK
Indian users made up for almost half the new Tik Tok populous.
What is TikTok?
Tik Tok is a short-video sharing social app for creative digital expression.
WHAT DID WE DO
THE INDIAN POV
THE COMMON FUSS
EXAMPLES OF WHAT BRANDS DID
Opportunities for Brands on Tik Tok
HUAWEI LEADS THE WAY
They’re the first thing your user will see when they open the app and can direct them to your website or hashtag challenge. Users can skip this ad and continue to use the app. Your objective is to ensure that they watch the whole thing and not skip or close the app instantly.
As with Instagram Stories, they’re interactive sponsored marketing posts that you can promote your digital brand with. Keep in mind that these ads are just as easy to dismiss by users. Catching their attention needs to be content-oriented.
- Start by creating a Hashtag challenge integrated with a brand lens. Hashtag challenges are fun activities that include lip-sync, dance moves, wacky skits and such. The easier it is to do, the more chances to make it engaging.
- Select a popular track or audio clip. The right piece of sound can snowball your hashtag challenge to viral video fame across other digital marketing platforms like Instagram and Facebook. Music plays a very important part in creating Tik Tok campaigns. Make sure you are on top of music trends, both local and international. You can also use custom audio like Budwiser used for Spotify ads with DIVINE. Remember the KiKi challenge?
- Cross-promote the social challenge buzz on your brand’s other digital marketing channels and on other digital marketing agency as well. This will prompt your audience on other digital platforms to keep a lookout for something interesting coming soon. On Tik Tok, use Brand Takeover ads to build the marketing buzz.
- Get Tik Tok micro influencers to participate through paid partnerships. Give the challenge some time to build an organic digital base. Use in-feed native ads to promote the marketing challenge.
- Once you notice the numbers rise, get digital macro influencers to participate. Again, give time to grow the challenge organically. Closely monitor the digital growth ratio, When it looks like your challenge is losing momentum. Have micro influencers make tutorial videos on YouTube/Instagram/Facebook. This step is vital to maintain the momentum of your challenge, especially when you need to reach your next impressions milestone.
- (Optional) Finally, when you have reached the peak of your impressions campaign, surprise them all with a Giveaway.
We find ourselves constantly researching and contemplating on the internet to find out the best times to post on Social Media. However, digital marketing agency veterans have already voiced out a simple truth. It simply doesn’t matter anymore considering the drastic drop in organic reach over the years.
However, there are also those who believe organic content still thrives. Here’s what their research has to say about the Best times to post on Social Media as of May 2019
Disclaimer: We’ve sourced & stitched this infographic together from multiple sources for the sake of convenience & ease of circulation.
A ‘Hybrid’ Digital Marketing Agency in Mumbai, Mindstorm leverages combat strategies and tactics to hit realistic targets efficiently. With more than a decade of experience, Mindstorm builds brands and sets new benchmarks in the digital space.
DIGITAL MARKETING : RISE OF THE MACHINES
Here’s something that can help you understand better:
HELP ME! TELL ME WHAT DO I DO NOW? I WANT TO BE HUMAN AGAIN.
LET’S GET STARTED : DIGITAL MARKETING BASICS
You are scared to make mistakes: You always depend on a superior which implies that you shift your responsibility onto the superior. A Human learns from his mistakes. That’s what Digital Marketing is about.* You are unwilling to experiment: Digital Marketing is all about experimentation. You don’t want to evaluate anything new for yourself and depend on someone else to do it for you. The person who does it, is the Human.
- You restrain from learning something new just because you have not been assigned the tasked. Humans ask their superior to involve them in newer project so that they get to learn something new in marketing.
- You are a copycat: You focus on copying a digital campaign blindly without reasoning. Humans steal concepts rather than blindly copying them, map them with their audience and create an irresistibly new Marketing campaign which earns them credit
- You have preferences: You say you can focus on managing a few brands better than other brands because you are interested in them. Humans don’t have preferences, they can adapt simply because they can & have learned for themselves.
I’d like to repeat again what I initially insisted. (Place this marketing quote as a sticky note, will ya?)
Learn for yourself, not for the brands you manage
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PARADIGM OF DIGITAL MARKETING IN INDIA
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E-COMMERCE AS A DIGITAL MARKETING PLATFORM
In 1937, he came up with the invention that marketing services use today: the shopping cart.
That’s quite an unfavorable bit of news.
Sylvan patented the shopping cart for use in all digital marketing services.
How you can use this for effective digital marketing strategy:
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