Could Secret, be used for brand building?

Secret is currently the Hottest Anonymous Social Network that makes it’s users anonymous & hence is a driving craze among youths besides Snapchat.

We at Mindstorm, decided to do a tiny experiment. We wanted to test this platform using a random brand that we chose on Facebook – The Four Seasons Hotel, Mumbai. The idea was to figure out if Secret could challenge the dinosaur – Facebook when it comes to brand engagement!