The nationwide lockdown has made many businesses suffer the losses. But, did you know who emerged victorious even in this situation? E-commerce businesses! The fear of coronavirus and the strict guidelines of social distancing made the public resort to online shopping from basic groceries to expensive accessories.
What is Marketing?
If we see the exact definition of marketing, “It is the action or business of promoting and selling products or services, including market research and advertising.” From this, we understand that marketing is a wide concept and has various routes for promoting business. First, let’s understand the different aspects of marketing.
Digital Marketing – an inevitable aspect of your Business! And Digital Marketing Agencies are an inevitable part of your marketing team!
Festive Season is kicking in for many industries, organizations and brands. Prepping marketing plans, gearing up campaigns and implementation plans are underway. But wait what are you doing on digital? Or on social media? Who is handling your digital marketing? Don’t you think your business would enjoy the benefits of hiring a digital marketing agency?
The world is moving fast, the trends are constantly changing, and who is helping us to keep up with it? Social Media! The revolutionary gift of social media has enabled us to engage in faster & easier communication, even if we are miles apart.
In today’s day & age, social media has become a powerful tool to reach out to millions of people in no time. You might think, there are so many brands on social media, but only a few of them get recognition. This is because of a good social media strategy in place. And how a social media marketing strategy can take your brand & its products from zero to hero.
But you might have a few questions – What is social media marketing? What are its benefits? & most importantly how to create a social media marketing strategy? Don’t worry, we are here to help you out!
As we enter the Unlock 4.0 phase in September, India also becomes the second-worst country to get affected by Coronavirus. The new set of guidelines has definitely brought good news for business owners with ease in relaxations, but it’s not all hunky-dory.
In the perfect world, business would grow year-on-year generating steady sales, healthy revenues, bottom lines and garnering paying customers. But this business utopia isn’t a reality yet! Because markets are changing, dynamics are changing, and the customer is changing! One of the biggest challenges faced by almost 80% of B2B or B2C businesses is – acquiring the right customer. We’ve encountered sales teams chasing leads from every corner of the earth. We’ve had entrepreneurs, start-ups and organisations asking us for an effective lead generation strategy that will churn customers through the business cycle. And each time our teams convey the same message. It is not one strategy or anyone leads generation tactic that will rope in customers for your business.
The Prime Minister’s address to the nation amidst the ongoing pandemic situation also involved a campaign that will lead the country to self-reliance. ‘Vocal for Local’ was launched to underline the importance of local manufacturing, local markets and local supply chains.
Eid is an occasion also called the “Festival of Breaking the Fast”. It is a religious holiday celebrated by Muslims worldwide that marks the end of the month-long dawn-to-sunset fasting of Ramadan. It is synonymous with family & the joy of togetherness, not to mention the yearly Salman Khan starrer.
Take a look at some of the notable campaigns done by brands for 2019.