Celebrities, Influencers, Bloggers & Advocates are the pillars of Word of Mouth Marketing. Ever been influenced by someone lately to make a decision? The person who likely made you do so, fall in these categories. So let’s define what each category means so that we as marketers know how to leverage them.
Sylvan Goldman was an American who served in World War 1. But he didn’t shoot guns. Instead, he was a food requisitionist in France. It was his job to find food for the soldiers fighting in France.
After the war, he took the skills he learned as a food requisitionist and started his own venture. With his brother, he started wholesale fruits and produce selling the business in Texas. And later on, with some monetary help from his uncle, he started the first supermarket in the state of Oklahoma. The Sun Grocery Company.
Digital Marketers have for long spoken about Content & Design. Great content (in actual sense – content that passes the “I have to tell someone” test) leads to increased interactions, curiosity & excitement. Design started to gain importance when marketers began focussing on how it user interface & user experience played an important role in Content Marketing. This led to the famed title – Content is King & Design is Queen.
Here’s an interesting ‘Subscription’ tool that one can now use on Twitter. The below is what Twitter calls a Lead Generation ‘Card’ that enables any Twitter User to collect an Email Database from his/her followers using Twitter for FREE. The Card (as seen in the below screenshot) is connected directly to our Google Spreadsheet that collects & stores all emails collected through this method. The Google Spreadsheet can then be used to Send Email Blasts to Subscribed Users or downloaded & added to your existing database for other uses.
LinkedIn is an interesting platform which allows you to connect with professionals. But here’s a feature you might have missed all the time & might be quite interested to look into.