Whatever is happening in the world, is happening on Twitter. From events of importance to advocating for change, the world is talking about everything on Twitter. Every minute 350,000 tweets are posted. With time hashtags have gained a lot of popularity and have become staples of social media platforms. From social issues to product launch, or any meme-y content, everything has its dedicated hashtag. Ever pondered on how all this started? Here’s how hashtags and Twitter trending emerged on social media platforms.
The year 2020 has been a thrill ride. While the Coronavirus has dominated this year, people across the world came together on Twitter sharing the stories of loss, courage, change, and much more. To no wonder, the hashtag #Covid19 and other variations were tweeted nearly 400 million times, while #stayhome was the third biggest hashtag of the year. Well, apart from that 2020 has given a bunch of different topics for people to talk about online. Here’s a recap for you all to catch up on Twitter trends in 2020.
#ThisHappened2020 on Twitter
Inform! Engage! Convert!
Multimedia Technology and Creativity go hand in hand. These act as a wonderful tool to enhance your brand awareness and eventually gain loyal customers. This is what Amazon Storefronts are all about. It is a self-service platform provided by Amazon, which allows businesses to create and design their online multipage store for showcasing their products and value propositions. That includes the use of enhanced images, graphics, videos, and text that informs and engages customers. Amazon Store is an online version of window shopping, that provides customers with a personalized experience with the brand.
The Internet, mobile phones, and social media have become an inseparable part of our lives. Whether you want to connect with your client or friends from thousands of miles away or just simply search for your favorite recipe. The Internet serves all your purposes. So it’s sure-shot, as a marketer you can’t simply miss any special occasion to market your product online.
An insight to find out how to increase followers on Instagram through the successful brand stories.
Instagram has transformed from being a platform of fun and image sharing to a platform for business, marketing, networking and quality content. Today, 1 Billion people use Instagram, and 500 million people use the stories feature. And 130 million Instagram users tap on shopping posts every month.
Education is a rising sector in India and globally. India had 37.4 million students enrolled in higher education in FY19. The sector is expected to reach US$ 1.96 billion by 2021 with around 9.5 million users. Especially during the lockdown, everyone from students to professionals busied themselves with upskilling, re-skilling and learning new things outside their own realms. And of course, all of this was online – Coursera, Unacademy, Udemy, Whitehat, Toppr, and Byjus just to name a few.
See the retail stores all decked up? Stocks and merchandise on festive display with little snowflakes and bells? Yup! Christmas is around and the festive season rings in a cheer for brands across the globe. Social media handles switching into Christmas fever, brands putting out their holiday season ads on YouTube, and Christmas digital campaigns are coming alive! So, what is it that makes a Christmas campaign successful?
Covid-19 has changed the world and the economic marketplace as we know it. Consumer behaviour has transformed, becoming more aware and becoming more digital savvy than before. How do you create a lasting relationship with your audience, while keeping your brand relevant in such a time of crisis? – became a crucial point of messaging for every brand. As a result, brands had to pivot their marketing strategies towards driving messages that resonated with current times.
Agencies and brands work synchronically to execute stunning social media marketing strategies. Drafting the right copy, designing good creatives, and posting it on social media platforms. Only to find after 2 hours that not many people have viewed the post, liked, commented or shared it. Brands that are just starting out on social media barely see any traction on posts. Even large brands, despite a large community base and previously great performing content, today are seeing a decline in social media traffic. And the reasons for this situation are plenty as we will see once we move ahead. More importantly, brands, companies and influencers need to understand how to increase social media traffic.
Taking your brand to the digital space is not all that’s required for your business to flourish. Yes, you’ve taken the first step. But what now? Your next step is to focus all your energy in making your brand and product known to a larger audience. While you’re busy creating content that can grab eyeballs, it’s also important to direct some of your time, effort and budget in advertising on social media. A winning social media strategy can take your brand from zero to hero.