Did you know that “There are 4.66 billion internet users in the world today? In the past 12 months, almost 875,000 new users joined each day”. This implies that more than half of the world is already connected to the internet. Now think about you as a business, missing out on this large chunk of potential customers. Scary, right?
Influencer marketing is constantly expanding and is empowering brands from every industry to reach larger audiences. Instead of completely relying on traditional advertising and promotional media, influencer marketing paves the way for more targeted and effective marketing. It provides you with an opportunity to let other influencers talk about your brand and foster a positive brand image in the eyes of potential customers.