Digital marketing campaigns that took the world by surprise

DIGITAL MARKETING CAMPAIGNS THAT TOOK THE WORLD BY SURPRISE

Here’s a glimpse into some of the most impressive digital marketing campaigns that blew our minds!

Marketers from time to time have come up with strategies and campaigns. Digital marketing campaigns that have taken not only their industry but the whole world by amazement. The very nature of marketing whether it is on-ground or digital is that they need to be continuously evaluated and innovated. This needs to be done so that the brand can resonate with the current trends. Also the fresh ideologies of the existing and potential target market should be identified. You don’t need to purchase a brand new car every time. You just have to maintain it well on a consistent, frequent and regular basis.
Instagram music in India: How to make use of it.

Your Stories Just Got A Tune as INDIA Just Got Instagram Music

What is Instagram Music?

A feature launched by Facebook-owned Instagram known as “Instagram Music” is gaining tons of attention from millennials across the nation. Also, why won’t it? It’s a feature which was launched in June 2018 in the West which we have now got after more than a year. We did get it late, but is it worth the wait? Let’s find out!

Source of image: MyGoodTimes

Instagram a social media platform where you can put up post , stories etc

THE MOST MISSED OUT INSTAGRAM & FACEBOOK FEATURE

If you’re into Digital Marketing. Own a Digital Marketing Agency or have a private Instagram account. You can easily remove your followers from seeing your content. If you have a public account, your digital followers can still see your content even after removing them. To hide your content from your followers when you have a public account, you will have to block them.
**Source of image: **thirdsector.com.Au
Social media marketing trends of how Instagram is gaining a new edge

Is Instagram gaining an edge over Tik Tok?

If nothing, we’ve always got something constant for life – replication.

There is no denying the fact that whenever a new tool, a new app, a new feature or a new trend goes viral, other platforms will try their level best to duplicate it in order to fend off competition and gain an edge over competitors.

All other platforms of social media marketing will try their level best to duplicate it in order to fend off competition. And they will try to gain an edge over competitors.

Influencer marketing is a form of social media marketing involving endorsements and product from influencers.

MICRO VS MACRO : THE BEST INFLUENCER STRATEGY FOR YOUR BRAND

CHOOSING INFLUENCERS

In today’s competitive world, getting more customers in a short period for any business is next to impossible. Even with the onset of digital marketing strategies such as search engine optimization. It takes considerable amount of time to drive any substantial digital traffic for a business to flourish for any digital marketing agency.
There is essentially no time to waste in this rapidly evolving digital marketing era. As a digital marketing agency we know that one can’t afford to wait for 6-8 months to get the business going. Nowadays, Influencer marketing is known to be one of the most supreme ways to make your business thrive. Digital Influencers are marketing content creators with followers of niche social media audiences that take significant interest in their content.
In the case of Digital Marketing a brand or a product, Influencer marketing has been demonstrated as a valuable and effective method for both. Some of the key results observed are improving brand advocacy, reaching new digital audiences, increasing brand’s social media awareness, and improving marketing sales conversion. The digital marketing platforms that are most widely used in social media for influencer brand collaborations are Instagram, YouTube, Facebook, and Pinterest.
So, who comes first to your mind when you think about social media influencers? Is it a star personality with millions of followers. Or is it rather someone more approachable and relatable, with a smaller, yet extremely dedicated social media following? – This problem has been solved by digital marketing agencies.
On the surface, it seems as though an influencer’s total social media following is all that matters. But for a matter of fact, the ultimate success really lies in the amount of digital engagement they can provide. The prime focus of brands and digital marketers is usually fixed on the interaction between influencers and their social media audiences. This is measured by likes, comments, and shares.
Many marketers still struggle to identify the right influencer. More importantly, the one who can make or break a campaign. There are many elements to examine when it comes to working with an influencer. First and foremost, one should know how to differentiate between macro and micro-influencers. Then, how to identify which scenarios to work with each of them.
Micro influencers vs Macro Influencers: Choose your Digital Marketing Option
Let’s understand the distinction between Micro & Macro Influencers. Which works best for your brand strategy and what’s worth your while.
Micro-Influencers
Micro-influencers are those who usually have less than 10,000 followers on their account. Even though the follower count of these influencers is not much, what potentially matters is how engaged the audience is with that particular influencer. Micro-influencers have a profoundly connected audience in their respective niche.
Macro-Influencers
Macro-influencers are characterized as having a large number of followers. At least over 100,000. As compared to micro-influencers, the audience of macro-influencers is not so niche. Since they have a diversified audience, they also cover different range of topics.

Benefits of Collaborating with Micro Digital Marketing Influencers:

Key benefits of collaborating with micro-influencers are:
– Less investment for business purposes.
– Possibility of working with several influencers at the same time.
– Affordable for most brands.
– Reaching a new niche audience.
– Niche audiences have a higher conversion rate.
– Ability to generate an increase in sales.
– They will usually go the extra mile to create high-quality content and impress their brand partners.
– Higher quality of authentic content – not overly produced, but relatable to ordinary people.
– They deal with your product information directly and gain a deeper understanding of your brand, making their recommendations more credible.

Key advantages of working with macro Digital Marketing influencers:

– A global audience range which translates to more reach.
– Time saved on selecting and managing a larger number of influencers.
– Relatively low risk of fake followers.
– A higher level of professionalism.
– A high value in brand association with celebrities.
– An opportunity to reach an incredibly large audience in a short span of time.
– Macro influencers generate millions in media value.
– Time-saving: working with 1 macro influencer is relatively convenient as compared to working with many micro-influencers.
– Easier to manage: campaigns with macro-influencers are usually handled by influencer management or digital marketing agencies which make them very easy to manage.
Who should you choose to enhance your digital outreach?
When it comes to influencer marketing, there is no single approach you can take into consideration. This is because campaign objectives will eventually determine the most suitable type of influencer to work with. It is important to look beyond the number of followers that an influencer has to gauge who can drive maximum traction and engagement.
Both micro and macro influencer campaigns have their pros and cons. If you have the budget, an ideal suggestion would be to use both micro and macro influencer campaign. This is to understand which one performs better to develop your future strategy.
Word of advice- Choose a good Digital Marketing Agency and assess your KPIs and choose accordingly.

CHOOSE THE RIGHT DIGITAL MARKETING AGENCY

As a Digital Marketing Agency we have a vast experience in Digital marketing services & marketing ventures across many industry verticals.
Do you want your business or brand to gain maximum digital presence? Are you simply looking to improve your digital marketing offering?
Let the creative & digital marketing experts at Mindstorm help you! Contact us today!
Have a look at our Digital Marketing services.
Social Media Management. Digital & Social Media Advertising. Influencer & Blogger Management. Online Reputation Management. Online Review Management. Digital Strategy & Consulting. Search Engine Optimization. Web Design & Development. Online PR Services. Wikipedia Page Creation. Twitter Trending. Amazon Marketing Services.
Read our blog for more on Digital Marketing trends. Marketing Campaigns, etc.
If you have what it takes to redefine the Digital Marketing benchmarks, we’re hiring!
Which social media platform is better for your business Instagram or Facebook.

Instagram or Facebook! Which suits your business the best?

TIME FOR BRANDS AND DIGITAL MARKETING AGENCIES TO DECIDE!
We are in an age where digital media platforms are taking the advertising & marketing sector by a storm. Digital marketing is the key to reach the right people at the right time in the right way. And Digital Marketing agencies seem to be the way to leverage their potential. Provided one knows how to target the required audience.
Source of image:@Business 2 Community

KNOW YOUR DIGITAL MARKETING AUDIENCE
If you know the right technique to target your digital marketing business’ audience, you will be the king of digital marketing conversions. Social Media marketing is an integral part of digital marketing. One may get confused which is the right platform for their business to be marketed. Today we are going to talk about the two monarchs of social media marketing – Instagram and Facebook.
Let us see who has what to offer first?

INSTAGRAM: THE MAVEN OF DIGITAL MARKETING

Let us see who has what to offer first?

Instagram:

Reasons - why is instagram better for your business

Digital Reach: Instagram has more than 800 million monthly users and 500 million daily social media users. 80% of these users are outside the USA and this proves that the audience is scattered globally. Thus digital marketing business can boost their visibility ideally overseas. Instagram also has more than 1 million active digital advertisers.

Marketing Engagement: Instagram has a high value of digitally engaged users. On average, social media users share more than 100 million photos/ videos/ stories. This equals a total of more than 4.2 billion likes every single day.
As per Locowise report in March 2016 Instagram had a total digital engagement of 0.84% total for the month of February. This made it the highest digital marketing engagement platform compared to all other social media platforms.

Marketing Traffic Generation: Visitors from the digital marketing platform of Instagram Spend an average of 192 seconds on the website visited via Instagram. That is 3 minutes more than any other digital marketing platform. In fact visitors from Instagram stay 45% longer than visitors of Facebook and 40% longer than twitter.

FACEBOOK: THE TRUSTED KNIGHT OF DIGITAL MARKETING

Facebook:

Reasons - why is Facebook better for your business

Digital Reach: Facebook continues to rule over reach with 2.2 billion monthly active social media users. If you are looking to increase digital visibility then Facebook wins hands-down.

**Digital Engagement: **It is the second highest audience digital marketing engagement platform. It doesn’t perform as good as Instagram but it is the second highest brand that generates user digital interactions with marketing brands.

Marketing Demographics: Facebook is popular among the adult social media audience more than teenagers and the younger generation. Facebook has 72% social media population which comprises adults. Also Facebook is more popular with females more than males.

THE DIGITAL FACE-OFF : FACEBOOK VS INSTAGRAM COMPARISON:
Instagram wins the engagement war:

Instagram outperforms Facebook hands down. On an average Facebook reach for a post is 3% that of Instagram.

Example: If Mercedes Benz generated 5717 average monthly likes on Facebook and it generates 84817 likes on Instagram.

Fact - Instagram outperforms facebook on the engagement war

Facebook wins over visibility:
With a much larger user base, Facebook not only has authority over Instagram but also acceptance from most age groups. Thus this gives your brand a better opportunity to boost its visibility.

Instagram to reach a younger audience:
Instagram appeals to younger user base. More on the creative side. Instagram is a platform you can play around with different techniques of posting. Also for making your page look aesthetic and attractive.

Facebook for distributing information:
Limitations like sharing links are not found on Facebook. It gives you the freedom to share unlimited links which means links with tons of information. This can be shared with just one click. So if your goal is to distribute informational posts and promote your blog posts, it would be a better option than Instagram.

CONCLUSION:
Depending upon what you are looking for you can choose the right platform to achieve the desired results. Different features and different audiences mean that what works for one brand may not work for another. Thus think about what is the need of your brand? What are the KPIs you wish to achieve from the respective platform and make the most of the best suited platform.

Mindstorm is a hybrid Digital Marketing Agency in Mumbai.
We have a vast experience in Digital marketing services & marketing ventures across many industry verticals.

Do you want your business or brand to gain maximum digital presence? Are you simply looking to improve your digital marketing offering?
Let the creative & digital marketing experts at Mindstorm help you! Contact us today!
Have a look at our Digital Marketing services.

Social Media Management. Digital & Social Media Advertising. Influencer & Blogger Management. Online Reputation Management. Online Review Management. Digital Strategy & Consulting. Search Engine Optimization. Web Design & Development. Online PR Services. Wikipedia Page Creation. Twitter Trending. Amazon Marketing Services.

Read our blog for more on Digital Marketing trends. Marketing Campaigns, etc.

If you have what it takes to redefine the Digital Marketing benchmarks, we’re hiring!

Digital Marketing influencers fan the most natural and authentic relationship with their fans. They affect purchase decision on them

TOP 5 INSTAGRAM CHALLENGES : DIGITAL MARKETING KNOW-HOW

DIGITAL MARKETING PLATFORM : INSTAGRAM

Instagram is a world famous Digital Marketing platform. It is a gold mine for social media & digital marketing geeks. It’s also used by marketing brands and various digital marketing agencies daily. Its popularity keeps intensifying by the day. It has managed to coherently outshine other digital marketing platforms in terms of engagement and digital content.

Source of image:@inno8tiv

Millennials and an internet user have developed a unique fondness for popular digital challenges on Instagram. These so called challenges are for your followers and friends. Wherein you can offer digital prompts at an interval of 5 to 30 days. One of the most lucrative digital marketing aspects of an Instagram challenge is that it can become viral. If it becomes viral, and more and more people start sharing it. Then there’s a social media boost to not only your follower ship. But also digital account engagement. There are chances that you might even become a digital celebrity overnight if your social media challenge goes viral. Digital Marketing Brands prefer it because of the enormous possibility of marketing opportunities and social media traction.
Here are some famous digital marketing challenges that gained commendable popularity on Instagram:

** Digital Challenge #1 : #KikiChallenge**

KIKI challenge - involved jumping out of the car while taking a video of it.

Gaining noteworthy digital momentum on Instagram was a challenge. This was first started by a comedian called Shiggy dancing to Drake’s song In My Feelings. This digital marketing challenge was accepted and was amplified to a point where even the most famous celebrities started doing it. It involves jumping out of the car while taking a video of it. Though this challenge was a viral hit, it was banned by governments of many countries because of increasing accidents.

Digital Challenge #2 : #10YearChallenge

This challenge was how a person looked 10 years ago and how they look now.

If you’re an active user on Instagram, you’ve probably witnessed your followers posting a lot on this challenge. Digging out throwback pictures on how they look 10 years ago and how they look now. This was a fun digital marketing challenge to let people know how hard age has hit them, in a good way or bad.

Digital Challenge #3 : #DeleAlliChallenge

Dele Ali Challenge - This challenged involved making a OK sign from your hand.
Kickstarted by Tottenham Hotspur Midfielder Delle Alli. This digital challenge unleashed curiosity among billions of social media users worldwide who tried to mimic the footballer. Even the most famous soccer players like Neymar followed suit. The digital marketing challenge was even improvised later to make it more captivating.
So how do you do it?
** .** Make an OK symbol with your right hand.
** .** Shift the “O” part up for the whole circle to sit above your extended fingers.
** .** Flip your whole hand as you bring it up to your eye. Then with your extended fingers, rotate it away from you, with the circled fingers rotating towards you.

Digital #4 : #WhatTheFLuffChallenge

This challenged was startling their dogs by holding a blanket in front of the pet.

One of the cutest digital marketing challenges on Instagram by far. Tthe #WhatTheFluffChallenge swept the internet with pet owners thoroughly confusing and startling their dogs by holding a blanket in front of the pet. They would then run away while dropping it. The sheer look on the dog’s face after the owners dropped the blanket is something to look out for.

Digital Challenge #5: #BottleCapChallenge

This challenge involved a 360 degree spin to hit the cap of a bottle
A 360-degree spin to hit the cap of a bottle is what it took to make this challenge exceedingly famous. This digital marketing challenge was started by Taekwondo instructor and fighter Farabi Davletchin. It exploded in its true sense when martial artist Max Holloway attempted it along with many other celebrities.
You’ve now had a look at some successful Digital Marketing challenges on Instagram. Feeling motivated to try something for your digital brand too? It’s simple!

GET STARTED WITH DIGITAL MARKETING TODAY!

Mindstorm is a hybrid digital marketing agency in Mumbai. We have many years of digital marketing experience across various industry & marketing verticals. We leverage social media and digital marketing trends daily.
We know not everyone has the resources or marketing bandwidth to monopolize these opportunities. This is where the expertise of a veteran Digital Marketing agency can help you!

Need help enhancing your brand’s digital presence? Want to optimize your digital marketing platform?

Our team of creative and digital marketing experts is ready to help!

Contact our digital marketing agency here!

Have a look at some of the Digital Marketing services we can offer you. Social Media Management. Digital & Social Media Advertising. Influencer & Blogger Management. Online Reputation Management. Online Review Management. Digital Strategy & Consulting. Search Engine Optimization. Web Design & Development. Online PR Services. Wikipedia Page Creation. Twitter Trending. Amazon Marketing Services.
Want to be part of the next big wave in Digital Marketing?

If you have what it takes, we’re hiring!

TikTok is an amazing digital platform for the wildly creative, digital marketing agency .

Challenges you’ll encounter when marketing on TikTok

TikTok is an amazing digital platform for the wildly creative, digital marketing agency or otherwise. It presents its own unique set of marketing challenges that require tailored solutions. Read on if you’re looking for a solution yourself!

The million-dollar baby of Chinese app-ware giant, ByteDance – TikTok has taken the world by storm. It’s invention has presented the masses with an alternative outlet for creative digital expression. It is a digital video-sharing content creation platform like no other. It is one of the biggest threats to Mark Zuckerberg’s own social media baby, Facebook. TikTok has a fast-rising digital marketing base, with India occupying almost half the total market presence here. India recorded nearly 300 million users in the country out of over 1 billion total digital downloads, according to Sensor Tower.

TikTok has a fast-rising digital marketing base. India recorded nearly 300 million users.

The near-recent ban on the app in India, had ByteDance quoting in a court filing. That it was suffering a loss resulting in a $500,000 daily. This also puts more than 250 jobs at risk. Thankfully for ByteDance and for other digital marketing brands, this ban has been successfully lifted. But the marketing challenges aren’t over yet.

Bollywood actors and Social media influencers on TicTok creating content.

Digital Content: Most every Indian user on TikTok creates abysmally engaging content. Creativity can be found in their style of execution, but the chances of that are rare at best. This demotivates most users (potential customers) with higher spending powers to join the app, eventually decreasing TikTok’s digital engagement rate. How do we tackle this? By setting content standards through #Challenges. If you plan to use influencers, make sure your rules of engagement is penned clearly with them. However, if your guidelines are too strict, there may not be enough participation either. We urge digital marketing agency to take note.

Users prefer to create content on TikTok to cross-share it across other platforms.

Marketing Reach: Users prefer to create digital content on TikTok to cross-share it across other digital marketing platforms that they use. While the engagement rate on the app is rising steadily, it still leaves much to be desired in comparison to rival social media platforms. Digital marketing Brands cannot afford to wait for engagement levels to rise on TikTok. But what they can do, is leverage on cross-sharing to promote their presence on the platform.

Jimmy fallon doing the #tumbleweed challenge on TikTok for Fans.

Digital Engagement: TikTok’s ROI is purely on marketing engagement and digital brand presence, as compared to sales. It is also a brilliant way to reach out to the younger target audience between 16-28. However, this audience is very tone specific and have multiple niche interests. In order to secure interaction with this audience, your #Challenges/Duets must be simple, silly and brand focused. Still, relying on organic reach won’t work. You’re going to need digital Influencers. You may possibly need expertise of niche digital marketing agencies to help you out just the same. TikTok proved it by getting Jimmy Falon to do the #TUMBLEWEED challenge. Today, these digital challenges just don’t stop coming!

Pepsi's summer campaign 'Har Ghoot Mein Swag hai' this campain had over 240 million views.
For now, TikTok could just be another channel in your overall digital marketing campaign. Just as Pepsi did this summer with their ‘Har Ghoont Mein Swag’ campaign. Their social media activation included using millennial icons Disha Patani, Badshah and Tiger Shroff for a hook step challenge on this platform. Within a day, the campaign had seen over 240 million views and over 15,000 user-generated videos! Digital marketing agencies campaigns has a positive on viewers.
Mindstorm is a hybrid digital marketing agency in Mumbai. We leverage digital & social media trends to maximize your brand’s digital presence. Reach out to us. Let us help you enhance your brand’s digital marketing proposition with our array of services.
Some of the services offered by our digital marketing agency are as follows.
Social Media Management. Digital & Social Media Advertising. Influencer & Blogger Management. Online Reputation Management. Online Review Management. Digital Strategy & Consulting. Search Engine Optimization. Web Design & Development. Online PR Service. Wikipedia Page Creation. Twitter Trending. Amazon Marketing Service.
Want to create the next big digital marketing wave?
Join our digital marketing agency today and be part of the team that challenges benchmark in the digital sphere daily.
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