Being a digital marketing agency we know that one key advantage of placing Digital Ads is that they can be measured.
- Has the campaign delivered the desired impressions?
- Did the Ad reach our Target Audience?
- What was the cost incurred per view for the Ad?
Building UTMs for your Campaigns
Source describes where your visitors came from. Common sources include
- The URLs of websites that refer you traffic
Medium tells you how the visitors got to your site. Some of the most common mediums include:
- Pay-per-click (PPC)
This simply describes your campaign. We are using the blog post that we wrote on How to set up Google Analytics, so we used how-to-set-up-google-analytics as our campaign name.
To make things easier you can use the Google UTM Builder where you can just plug in your information and automatically generate a hyperlink.
You begin by entering the link you want to use to take visitors to your website. Next, add the three main parameters that you want to track. As you type, you will see that the new URL is being auto-generated.
Finally, you click on “Copy URL” and paste it into your email newsletter (ad, social, etc…) instead of your regular “untagged” link. That’s it. Now you’ll be able to see who is actually converting from your marketing efforts.
Below you can see a snapshot of how the information needs to be filled in the Google UTM Builder.
You’ve uploaded a selfie every day this month, you’ve posted memes on your handle all week, using all the filters under the sun on your vlogs, but a nagging voice in your head keeps saying, “Boy, I sure wish more brands had a Face Filter Tab, they’re so fun!”
That’s an oddly specific thing for your brain to think about.
That being said, we agree wholeheartedly!
So, what determines a good or great creative post? Is it how it looks? Does the copy make the magic, or is it how well the audience reacts to the post? Well, there are various criteria that contribute to a striking creative. To elaborate the statement, we’ve listed below some of the best creative posts designed by brands for Indian Republic Day.
Enlisted below are some women’s day campaigns that made the as the best among the many-
Content Marketing is an extremely effective and cost-effective marketing strategy which involves creating and pushing the content such that it reaches the right audience and drives the desired result. This desired result is referred to as ROI, i.e. the revenue you gain from content marketing as compared to what you spend on it.
Knowing the ROI percentage helps you track the effectiveness of your content as well as helps you create and invest better for ideal results. Now that you know the importance of ROI, here are the 4 steps that you must abide by to measure the ROI of the content marketed by you-