Is The Content Produced By You Effective Enough? Take The ROI Test!

The entire process of building a brand, marketing it on social media and helping it grow involves a great investment of finances, resources and time. What happens when your content doesn’t incur the desired results? Alarming, isn’t it? While there are several factors that contribute to achieving the desired ROI (Return on investment), the base is the content that you market. Content here is a lot more than merely words written beneath the social media posts that are posted on the pages. Whatever you communicate as a brand and the way it is portrayed in front of the target audience, is content.

Content Marketing is an extremely effective and cost-effective marketing strategy which involves creating and pushing the content such that it reaches the right audience and drives the desired result. This desired result is referred to as ROI, i.e. the revenue you gain from content marketing as compared to what you spend on it. 

Knowing the ROI percentage helps you track the effectiveness of your content as well as helps you create and invest better for ideal results. Now that you know the importance of ROI, here are the 4 steps that you must abide by to measure the ROI of the content marketed by you-


How to Measure Customer Engagement: 5 Most Important Metrics

In today’s socially driven economy, customer engagement can be considered as the biggest indicator of your brand’s success. Brands these days are taking enormous steps to delight their customers. People appreciate and notice the companies that care for their customers and that contributes to the overall profitability for your brand as they become regular customers or share your product with their friends and relatives. If your brand isn’t getting customer engagement, then it’s a sign that you need to come up with new social media strategies.


The following are the most famous metrics to consider which can help you understand customer engagement on your brand page – 

Top 5 Social Media Trends 2019

One of the biggest disappointments of 2019 was the epic GOT letdown. Though the season finale was heavily critiqued; GOT became a huge social media trend with multiple brands propelling it forward. The GOT trend was one of the trends that was blown out of proportion simply by the momentum it received and the creativity adaptation brands.


P.C- Pxfuel

Best of minds, all the money in the world, all the data in the world & so on. Sometimes even these ingredients do not guarantee the taste of success in the marketing world.

All we can do is learn from other’s (and our own) failures.

Following are the top 5 marketing campaigns that were thought to be the best ideas in the conference room but failed to work eventually.

Top 5 Social Media Marketing Goals

P.C- Skovian Ventures

There are more than 2.3 billion active social media users currently. This towering amount makes it pretty evident that a social media marketing strategy is very important to boost your presence and spread awareness about your brand to potential customers.

If your brand hasn’t tasted social media success yet, it means you need to redefine your social media marketing strategies and goals.

Here are the top Social Media Marketing goals you must take into consideration in order to help your brand reach new heights.

10 Best Photo Editing Apps For Android And iOS in 2020

Isn’t it disgruntling and annoying that the photos you’ve clicked don’t seem to be perfect even after a dozen attempts?

Whether it’s an unexpected shadow or an unwanted light flare that needs toning down, something or the other keeps coming in the way of your ideal picture goals.
This is precisely when photo editing apps come to the rescue and show their power.
Here’s a list of the top 10 photo editing apps for Android and IOS users that will help you capture the picture of your dreams.

Designing A Website? Progressive Web Apps are Game Changers for 2020

Invented about 2 years ago, Progressive web apps are the next great trend that will be pivotal for 2020.

PWA can be called as a new generation of web applications that load just like regular websites. Progressive web apps are said to offer functionality like working offline, speed and other features that are mostly associated with native applications.

Let’s take a deeper look & understand the benefits of PWA