Easiest way to track your campaign links in Google analytics.


Being a digital marketing agency we know that one key advantage of placing Digital Ads is that they can be measured.

This gives you the answer to many burning questions in the Advertisement industry which other mediums cannot. As a digital marketing agency we focus on the following:
  • Has the campaign delivered the desired impressions?
  • Did the Ad reach our Target Audience?
  • What was the cost incurred per view for the Ad?
You won’t know any of these unless you track your campaign’s performance. When you start measuring your ad campaigns online, you can very easily identify campaign’s performance, posts with most likes for your brand and more. These can be used as key insights to further strategize and fine tune the Ad campaigns for the long run.
Here again we have Google as our savior! The Google Analytics tool makes this job amazingly simple with its built-in campaign tracking tool.
By the end of this post you would be able to track all your campaigns and find out how they are performing.

Building UTMs for your Campaigns

UTM stands for Urchin Tracking Model, which simply explained, allows users to tag hyperlinks in order to trace where visitors originated. They are nothing but small information pieces added at the end of the URL for offering more information to Google about the specific link.
Example – http://www.website.com/?utm_source=adcampaign
In this case, what comes after the question mark is considered a UTM parameter. When a user clicks on this link, that particular site’s Google Analytics account reads and records it as parameter information.
Let’s give a quick overview for few of the UTM parameters:

A. utm_source

Source describes where your visitors came from. Common sources include

  • Facebook
  • Youtube
  • Google
  • The URLs of websites that refer you traffic

B. utm_medium

Medium tells you how the visitors got to your site. Some of the most common mediums include:

  • Email
  • Pay-per-click (PPC)
  • Banner-Ads

C. utm_campaign

This simply describes your campaign. We are using the blog post that we wrote on How to set up Google Analytics, so we used how-to-set-up-google-analytics as our campaign name.

Image describing about the elements of UTM to generate a hyperlink.

To make things easier you can use the Google UTM Builder where you can just plug in your information and automatically generate a hyperlink.

You begin by entering the link you want to use to take visitors to your website. Next, add the three main parameters that you want to track. As you type, you will see that the new URL is being auto-generated.

Finally, you click on “Copy URL” and paste it into your email newsletter (ad, social, etc…) instead of your regular “untagged” link. That’s it. Now you’ll be able to see who is actually converting from your marketing efforts.

Below you can see a snapshot of how the information needs to be filled in the Google UTM Builder.

Additional Tips:       

Consistent Naming Conventions
As digital marketing agency, we advise you that while creating such UTMs you also need to make sure that you follow proper naming conventions. Which in simple terms means your campaign names and other UTM parameters should be descriptive.
Define your Targets
And always have the clarity while tracking links in Google Analytics of what to measure the results against. For which you need to ensure that you have your “Target” defined – whether you want to drive clicks, conversions, CTRs. For instance, you might be aiming for a 20% increase in conversions, a 50% increase in traffic, etc.
The place to Find Tagged URL Data in Analytics
After starting to tag URLs across your online marketing campaigns, all you’ll need to know is where to navigate in Analytics. This would help to view information the tags have been delivering. The information you need can be found in Standard Reports > Traffic Sources > Sources> Campaigns.
Great, you’re all set. We know this is a very lengthy lesson but definitely a good thing for any business and digital marketing agency to know. It gives you a vast amount of data that helps you evaluate each marketing channel that you use. No matter how creative you and your team are, at the end of the day, all that the client looks for is ROI. You can deliver that with analyzing and tweaking your campaigns from time to time.
Mindstorm, a ‘Hybrid’ Digital Marketing Agency in Mumbai delivers exactly that. Our team has expertise in boosting social media presence of the brand by building the right kind of buzz in the target audience. We also have expertise in lead generation, and test drive promotions before pumping more money on advertising. Through all these services, Mindstorm empowers brands with real-time, personified creative communications. It helps to effectively target social media marketing goals and make the brand reach new heights.
Instagram Blog Banner Image - The next level of audience engagement


Let’s get you all caught up with the hush-hush new feature nobody’s talking about yet for strategic digital marketing.

You’ve uploaded a selfie every day this month, you’ve posted memes on your handle all week, using all the filters under the sun on your vlogs, but a nagging voice in your head keeps saying, “Boy, I sure wish more brands had a Face Filter Tab, they’re so fun!”

That’s an oddly specific thing for your brain to think about.
That being said, we agree wholeheartedly!

MS top 10 Republic Day posts by brands Blog Banner


With every brand enhancing its social media presence, it has become essential for them to put up the best post on their pages. While this competition is constant throughout the year, it rises to a great level during special days, events and festivals.

So, what determines a good or great creative post? Is it how it looks? Does the copy make the magic, or is it how well the audience reacts to the post? Well, there are various criteria that contribute to a striking creative. To elaborate the statement, we’ve listed below some of the best creative posts designed by brands for Indian Republic Day.

MS BLOG COVER (womens day)

Top 10 women’s day campaigns.

Special days call for extra efforts when you’re a big name on social media. With women empowerment being a burning topic, every brand aims to present the best campaign/creative.

Enlisted below are some women’s day campaigns that made the as the best among the many-

Ways on How to Earn Money Using Digital Marketing in 2020


These days, lots of undergraduates wish to earn while learning. There are countless reasons for this. At times, the student needs money to pay for education. Others require cash to support family. Students need money to buy fancy stuff for themselves such as a motorbike or expensive mobile phone.
There are many avenues to earn money while you’re undergraduate and learning. You can take part-time jobs or do your own business.

Content marketing by social media marketing agency should be effective


The entire process of building a brand, marketing it on social media and helping it grow involves a great investment of finances, resources and time. What happens when your content doesn’t incur the desired results? Alarming, isn’t it? While there are several factors that contribute to achieving the desired ROI (Return on investment), the base is the content that you market. Content here is a lot more than merely words written beneath the social media posts that are posted on the pages. Whatever you communicate as a brand and the way it is portrayed in front of the target audience, is content.

Content Marketing is an extremely effective and cost-effective marketing strategy which involves creating and pushing the content such that it reaches the right audience and drives the desired result. This desired result is referred to as ROI, i.e. the revenue you gain from content marketing as compared to what you spend on it. 

Knowing the ROI percentage helps you track the effectiveness of your content as well as helps you create and invest better for ideal results. Now that you know the importance of ROI, here are the 4 steps that you must abide by to measure the ROI of the content marketed by you-


How to measure customer engagement: 5 important metrics to track


Top 5 metrics you should be aware of as a social media company

In today’s socially driven economy, customer engagement can be considered as the biggest indicator of your brand’s success. Brands these days are taking enormous steps to delight their customers. People appreciate and notice the companies that care for their customers and that contributes to the overall profitability for your brand. They become regular customers or share your product with their friends and relatives. If your brand isn’t getting customer engagement, then it’s a sign. Your social media company needs to come up with new social media strategies.
** The following are the most famous metrics to consider which can help your social media company to understand customer engagement on the brand page:**
Top 5 Social Media Trends 2019 Banner Image

Top 5 Social Media Trends 2019

One of the biggest disappointments of 2019 was the epic GOT letdown. Though the season finale was heavily critiqued; GOT became a huge social media trend with multiple brands propelling it forward. The GOT trend was one of the trends that was blown out of proportion simply by the momentum it received and the creativity adaptation brands.