Digital media is buzzing with the scariest stories ever, and everybody is ready for the challenge. Has the lightning struck you too?
Best times to post on Social Media? [May 2019 Update]
We find ourselves constantly researching and contemplating on the internet to find out the best times to post on Social Media.However, Industry veterans have already voiced out that it simply doesn’t matter anymore considering the drastic drop in organic reach over the years.
Rise of the Machines in the Social Media Space
This article was first written in 2012 by Aniketh Dsouza on Social Samosa and reached 200,000 people in less than 24 hours. The purpose of this article was – What most Social Media Executives should know before they join an agency or look for a job change.
How to track who’s mentioning you via Google Search?
Lately, Google has removed the ability to search for blogs which pose a threat to discovering conversations about your brand. While this has been a subject of chatter on the internet among Marketers, here’s a quick hack to get it back.
How Google Works!
If you are starting out in the Digital Marketing space & are curious about how Google – ‘the search engine’ works, this article is for you!
Celebrities v/s Influencers v/s Bloggers v/s Advocates
Celebrities, Influencers, Bloggers & Advocates are the pillars of Word of Mouth Marketing. Ever been influenced by someone lately to make a decision? The person who likely made you do so, fall in these categories. So let’s define what each category means so that we as marketers know how to leverage them.
Can you imagine shopping in a supermarket without Shopping Carts? Consumers didn’t like them!
Sylvan Goldman was an American who served in World War 1. But he didn’t shoot guns. Instead, he was a food requisitionist in France. It was his job to find food for the soldiers fighting in France.
After the war, he took the skills he learned as a food requisitionist and started his own venture. With his brother, he started wholesale fruits and produce selling the business in Texas. And later on, with some monetary help from his uncle, he started the first supermarket in the state of Oklahoma. The Sun Grocery Company.
Content is King, Design is Queen, Conversation is Sex!
Digital Marketers have for long spoken about Content & Design. Great content (in actual sense – content that passes the “I have to tell someone” test) leads to increased interactions, curiosity & excitement. Design started to gain importance when marketers began focussing on how it user interface & user experience played an important role in Content Marketing. This led to the famed title – Content is King & Design is Queen.
How to generate Email leads using Twitter?
Here’s an interesting ‘Subscription’ tool that one can now use on Twitter. The below is what Twitter calls a Lead Generation ‘Card’ that enables any Twitter User to collect an Email Database from his/her followers using Twitter for FREE. The Card (as seen in the below screenshot) is connected directly to our Google Spreadsheet that collects & stores all emails collected through this method. The Google Spreadsheet can then be used to Send Email Blasts to Subscribed Users or downloaded & added to your existing database for other uses.
LinkedIn’s Dirty Secret: 324 Blocked Invitations
LinkedIn is an interesting platform which allows you to connect with professionals. But here’s a feature you might have missed all the time & might be quite interested to look into.