ADWORD naming convention- like a performance marketer blog cover photo
March 16, 2020 No Comments 

ADWORDS NAMING CONVENTION – All You Need To Know!

Let’s see how to work like a performance marketer with Google Ads

INTRO:

It is going to be a nightmare to present an Ad report to the management when marketers stress more on the creative copy. When the intrinsic part of the campaign like setting up bid limit, geo-targeting etc, rather than setting up the right “Campaign Name”. This is where you have to work like a performance marketer.
We hate to follow rules but when it comes to Google Ads/Campaign naming schema it is better to abide by the conventions. It helps to make your life much easier when called for a review meeting.
Let us make your learning easy!
Here are few benefits of having an organized naming convention for your campaigns and the ways in which you can leverage it.

PROS OF THE CONVENTIONS:

auditing campaigns and making an analysis report for the organisation.
 ** EASY AUDIT & QUICKER ANALYSIS:**
It becomes really cumbersome to take an audit of the existing campaigns and make an analysis. Later submit it to the sales/any other department when the campaigns are named haywire. Naming the campaign right makes it easier to retrieve the necessary data, especially during Ad hoc analysis. It helps in improving your performance.

⦁          BETTER OVERVIEW OF CAMPAIGN PERFORMANCE:

When the campaigns have a similar naming structure, the task of viewing the campaign performance and spot the trends and laid backs becomes subtle. Just like a performance marketer.

⦁          FLUID DATA FILTRATION:

When the variables are defined perfect, it is just a smooth process to redeem the data. It is the data you require by just calling out the set variable name from the filter. This way, it helps save a lot of time and energy.

⦁          INTERPRET & PRESENT ANYTIME:

The crux of a presentation is to help people of the same marketing team and/or other department folks understand the campaign(s) easily. That too without much complexity and jargon which might build a semantic barrier in the communication. Hence, it would be highly beneficial to adhere to. Great for a performance marketer.

⦁          EASES SHAREABILITY:

Adhering to specific Google Ads naming convention helps to share details easily. That is of campaign reports with your team and reduces the challenge of explaining things over and again.
In case of hiring an agency or transitioning to another agency from an existing one, following Google Ads naming schema makes it easy. It applies to the internal and external team of the company as well as for the new agency to understand the marketing campaigns better.
We have walked you through the purpose and benefits of the Google Ads naming convention. 

We have walked you through the purpose and benefits of the Google Ads naming convention. Now here is a list of some common variables for setting your Campaign Name.

Campaign name setting variables and data for efficient process.

⦁          LOCATION:

The location variable would be the abbreviation of each location name in which the campaign is going to be live. This variable helps to mark geolocation trends and performance of the campaigns easily.

⦁          TRAFFIC SOURCE:

Traffic source refers to the multiple channels in which the campaign is active. It is quintessential to add traffic source variable if you’re running ads on Facebook, Google, and so on. In a way it helps to get insights regarding the channels and helps to make a better/corrective marketing decision in the future campaigns.

⦁          BRAND/PRODUCT and CATEGORY:

Brand/Product and Category variables will help you understand how each product/brand, category and sometimes sub-category is performing. It also helps in fetching brand wise data to further optimize the campaign to perform better.

⦁          AD TYPE:

Defining the Ad type is an integral part of the Google Ads naming convention. It becomes easy to find out which types of Ads are delivering the desired results. There are several Ad types, to name a few – Display ads, Search ads, Shopping ads, Remarketing ads, and so on.

⦁          OBJECTIVE:

Objective describes the ultimate aim of the campaign, rather the purpose of the campaign. There can be multiple campaigns set up with different objectives. Like one can be to get website traffic, the other can be to garner clicks/sign-ups.

⦁          AUDIENCE:

Audience per se attributes to a group of people and the filter can be based on age, gender, location, interests, demographics, and much more. It can give great insights regarding the performance of a campaign in a particular niche.

⦁          SALE/OFFERS:

Sales offers and discount variable helps to promptly fetch the details of the festive/offer campaigns. For example, you can name your campaign “Christmas Offer 2020”, “Diwali Sale 2020” etc.

Job of a performance marketer in an organisation for its effective results.

CONCLUSION:

Being organized is not something very easy. Trust me if you want to make your marketing life easy, it is quintessential to stick on to the aforesaid naming schema/conventions. It helps to organize the ruckus of campaigns.
Even if you haven’t already setup campaigns in such patterns, it is never too late! Begin the change and see the difference!
Mindstorm, a ‘Hybrid’ Digital Marketing Agency in Mumbai delivers exactly that. Our team has expertise on boosting social media presence of the brand and building the right kind of buzz in the target audience. Also lead generation, and test drive promotions before pumping more money on advertising. Through all these services, Mindstorm empowers brands with real-time and personified creative communications to effectively target social media marketing goals. Also make the brand reach new heights by going digital. Great performance marketer too.

 

boost your E-commerce business like a performance marketer blog cover
March 5, 2020 No Comments 

LOOKING TO BOOST YOUR E-COMMERCE BUSINESS LIKE A PERFORMANCE MARKETER.

This decade has transformed the way people do business because of the rapidly changing technology. The number of businesses grew due to increasing internet and smartphone penetration leading to a large digital market to target. With this thrift comes a challenge, to not only understand the needs of this huge target market, but to target them individually in an optimum way to help grow your business.

Influencer Marketing - A social media marketing case study
March 5, 2020 No Comments 

VALENTINE’S DAY – A SOCIAL MEDIA MARKETING CASE STUDY

Influencer Marketing is a variety of social media marketing that involves endorsements and product placement by influencers who have social influence in their respective field of interest. Collaborating with influencers helps brands reach a wider network of an audience by creating an online/social buzz. Recently, brands have started recognizing the importance of influencer marketing and using it for their advantages. With the help of Influencer Marketing, brands are able to build trust quickly, improve brand awareness, develop a content strategy, reach a bigger part of their target audience and so on.

Here are the Top 5 Marketing campaigns in food supplement category
February 14, 2020 No Comments 

DIGITAL MARKETING CAMPAIGNS IN FOOD SUPPLEMENT CATEGORY

Have a look at some of the standout campaigns that’ll leave you hungry for more

Nothing replaces a good diet, we know that already.
Then again, where do we go to supplement the nutrient needs that our diet can’t provide? food supplements, naturally!
There’s a whole lot of them to choose from in the market these days. Let’s take a look at some of the stellar marketing campaigns conducted by a few of these food supplement brands.

Blog Cover TikTok
February 14, 2020 No Comments 

Top 20 Tiktok Influencers in India

Are you a Bollywood fan? Looking for some fun, drama, and comedy, then Tik-Tok is the perfect Bollywood dose you could ask for. People present on TikTok create and share short video clips that are lip-synced and are full of performance, burlesque, and talent. TikTok’s users upload more than 13 million videos daily. Here are few top 20 Tiktok Influencers in India

Top Valentine's Day digital Campaign ideas blog cover picture
February 11, 2020 No Comments 

TOP VALENTINE’S DAY CAMPAIGNS USING DIGITAL MARKETING SERVICES

Let’s see how brands took advantage of digital marketing services on the occasion of Valentine’s Day

Brands that attempted special digital campaigns to express love. A special event that lets all brands play with creativity is Valentine’s Day. Quirky, cheesy, romantic, empowering or encouraging, the brands have a variety of routes of digital marketing services to connect with their audiences.
Easiest way to track your campaign links in Google analytics.
February 3, 2020 No Comments 

THE EASIEST WAY TO TRACK YOUR CAMPAIGN LINKS IN GOOGLE ANALYTICS!

Being a digital marketing agency we know that one key advantage of placing Digital Ads is that they can be measured.

This gives you the answer to many burning questions in the Advertisement industry which other mediums cannot. As a digital marketing agency we focus on the following:
  • Has the campaign delivered the desired impressions?
  • Did the Ad reach our Target Audience?
  • What was the cost incurred per view for the Ad?
You won’t know any of these unless you track your campaign’s performance. When you start measuring your ad campaigns online, you can very easily identify campaign’s performance, posts with most likes for your brand and more. These can be used as key insights to further strategize and fine tune the Ad campaigns for the long run.
Here again we have Google as our savior! The Google Analytics tool makes this job amazingly simple with its built-in campaign tracking tool.
By the end of this post you would be able to track all your campaigns and find out how they are performing.

Building UTMs for your Campaigns

UTM stands for Urchin Tracking Model, which simply explained, allows users to tag hyperlinks in order to trace where visitors originated. They are nothing but small information pieces added at the end of the URL for offering more information to Google about the specific link.
Example – http://www.website.com/?utm_source=adcampaign
In this case, what comes after the question mark is considered a UTM parameter. When a user clicks on this link, that particular site’s Google Analytics account reads and records it as parameter information.
Let’s give a quick overview for few of the UTM parameters:

A. utm_source

Source describes where your visitors came from. Common sources include

  • Facebook
  • Youtube
  • Google
  • The URLs of websites that refer you traffic

B. utm_medium

Medium tells you how the visitors got to your site. Some of the most common mediums include:

  • Email
  • Pay-per-click (PPC)
  • Banner-Ads

C. utm_campaign

This simply describes your campaign. We are using the blog post that we wrote on How to set up Google Analytics, so we used how-to-set-up-google-analytics as our campaign name.

Image describing about the elements of UTM to generate a hyperlink.

To make things easier you can use the Google UTM Builder where you can just plug in your information and automatically generate a hyperlink.

You begin by entering the link you want to use to take visitors to your website. Next, add the three main parameters that you want to track. As you type, you will see that the new URL is being auto-generated.

Finally, you click on “Copy URL” and paste it into your email newsletter (ad, social, etc…) instead of your regular “untagged” link. That’s it. Now you’ll be able to see who is actually converting from your marketing efforts.

Below you can see a snapshot of how the information needs to be filled in the Google UTM Builder.

Additional Tips:       

Consistent Naming Conventions
As digital marketing agency, we advise you that while creating such UTMs you also need to make sure that you follow proper naming conventions. Which in simple terms means your campaign names and other UTM parameters should be descriptive.
Define your Targets
And always have the clarity while tracking links in Google Analytics of what to measure the results against. For which you need to ensure that you have your “Target” defined – whether you want to drive clicks, conversions, CTRs. For instance, you might be aiming for a 20% increase in conversions, a 50% increase in traffic, etc.
The place to Find Tagged URL Data in Analytics
After starting to tag URLs across your online marketing campaigns, all you’ll need to know is where to navigate in Analytics. This would help to view information the tags have been delivering. The information you need can be found in Standard Reports > Traffic Sources > Sources> Campaigns.
Great, you’re all set. We know this is a very lengthy lesson but definitely a good thing for any business and digital marketing agency to know. It gives you a vast amount of data that helps you evaluate each marketing channel that you use. No matter how creative you and your team are, at the end of the day, all that the client looks for is ROI. You can deliver that with analyzing and tweaking your campaigns from time to time.
Mindstorm, a ‘Hybrid’ Digital Marketing Agency in Mumbai delivers exactly that. Our team has expertise in boosting social media presence of the brand by building the right kind of buzz in the target audience. We also have expertise in lead generation, and test drive promotions before pumping more money on advertising. Through all these services, Mindstorm empowers brands with real-time, personified creative communications. It helps to effectively target social media marketing goals and make the brand reach new heights.